Role: Employer Branding - AM

• Content strategy & calendar
◦ Own the monthly employer-brand content calendar across Instagram (reels, carousels, stories) and LinkedIn (company page and any dedicated Life/careers page)
◦ Own other platforms like Glassdoor, Ambitionbox etc
◦ Plan a content mix spanning employee spotlights, day-in-the-life features, culture and festive moments, leadership visibility, DEI stories, CSR/Foundation initiatives, campus hiring etc
◦ Track reach, engagement, follower growth, and social-sourced applications/traffic to the careers page; report monthly against employer-brand KPIs.
• Content creation & production
◦ Storyboard the reels and posts, coordinate shoots with store, warehouse, and corporate teams, and brief internal design/video resources or external agencies.
◦ Write captions and copy that stay consistent with Lenskart's brand voice and tone across platforms.
• Employee advocacy
◦ Identify and feature employees as brand storytellers — store staff, optometrists, warehouse and supply chain teams, corporate functions, and leadership.




◦ Run recurring testimonial and user-generated-content formats that build a bank of authentic voices.
• Cross-functional coordination
◦ Align messaging with Marketing/Brand and Corporate Communications so employer-brand content is inline with the consumer facing campaigns
◦ Work with circle/city business leaders to source real stories and approvals from the field.
• Employer brand & reputation
◦ Contribute to articulating and evolving Lenskart's Employee Value Proposition (EVP)
◦ Support Excellent Place to Work and similar award submissions

What We're Looking For
• 3–5 years of experience in employer branding — D2C or consumer-facing brand experience preferred.
• A sharp eye for what performs on Instagram Reels and LinkedIn specifically for talent audiences, not just consumer marketing.
• Strong copywriting and storytelling skills; comfortable turning a shop-floor or warehouse moment into a compelling 30-second

📌 Employer Branding Specialist (India)
🏢 Lenskart.com
📍 India