Performance Marketer

Location: Noida / Dehradun

Experience: 3–5 Years

Employment Type: Full-Time

We are looking for an experienced Performance Marketer who can independently plan, execute, optimize, and scale paid advertising campaigns across multiple digital platforms. The ideal candidate should be highly analytical, commercially focused, and comfortable managing campaigns with explicit lead-generation and ROI targets.

The role requires hands-on experience working with different industries, including B2B, SaaS, IT, eCommerce, and local service businesses.

Key Responsibilities

- Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, and other relevant platforms.
- Manage Google Ads campaigns including Search, Performance Max, Display, Shopping, YouTube, and Remarketing.
- Develop performance marketing strategies based on business goals, target audiences, budgets, and expected ROI.
- Conduct keyword research, audience research, competitor analysis, and campaign opportunity analysis.
- Continuously optimize campaigns for CPL, CPA, ROAS, conversion rate, CTR, CPC, and lead quality.
- Create and test ad copies, creatives, landing-page messaging, audiences, bidding strategies, and campaign structures.
- Set up and validate conversion tracking using GA4, Google Tag Manager, Google Ads, Meta Pixel, and platform-specific tracking tools.
- Analyze campaign performance and identify opportunities to improve conversion rates and reduce acquisition costs.
- Monitor search terms, negative keywords, audience signals, placements, device performance, locations, and conversion actions.
- Build remarketing and customer audience strategies across multiple advertising platforms.
- Work closely with SEO, content, design, development, and client servicing teams.
- Prepare clear weekly and monthly performance reports with actionable insights and recommendations.
- Communicate campaign performance, challenges, experiments, and growth opportunities to internal teams and clients.




- Manage multiple client accounts while maintaining campaign quality, budgets, and timelines.
- Stay updated with new advertising features, automation, AI-driven campaign capabilities, attribution changes, and platform policies.

Required Skills
- 3–5 years of hands-on experience in Performance Marketing / Paid Media / PPC.
- Strong expertise in Google Ads and Meta Ads.
- Working knowledge of LinkedIn Ads and Microsoft Ads will be highly preferred.
- Strong understanding of lead-generation campaigns, funnels, landing pages, and conversion optimization.
- Hands-on experience with Google Analytics 4 and Google Tag Manager.
- Strong understanding of conversion tracking, attribution, remarketing, and audience segmentation.
- Ability to analyze campaign data and make decisions based on performance metrics rather than assumptions.
- Experience with A/B testing of ads, landing pages, audiences, bidding strategies, and creatives.
- Good understanding of CPL, CPA, ROAS, CTR, CPC, Conversion Rate, Impression Share, and Customer Acquisition Cost.
- Strong Excel / Google Sheets and reporting skills.
- Good written and verbal communication skills.

Preferred Experience
- Experience working in a digital marketing agency and managing multiple client accounts.
- Experience generating leads for B2B, SaaS, IT, professional services, and local businesses.
- Experience managing campaigns targeting the USA, UK, Canada, Australia, Europe, and India.
- Familiarity with CRM systems and offline conversion tracking.
- Experience with lead-quality analysis and integration between advertising platforms and CRM systems.
- Understanding of landing-page CRO and user behaviour analysis.

What We Are Looking For We need someone who goes beyond campaign execution. You should be able to understand the client's business model, identify where advertising budgets are being wasted, experiment with new opportunities, and continuously improve the quality and cost of leads.

The ideal candidate will have a strong combination of analytical thinking, campaign execution skills, experimentation, and commercial understanding.

Pay: From ₹25,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist (Dehradun)
🏢 White Bunnie
📍 Dehradun