Experience: 4–5 Years

Employment Type: Full-Time

Department: Marketing

Location: Bangalore

About the RoleWe are looking for an experienced Performance Marketing Manager to own and scale our paid acquisition efforts across digital channels. The role is focused exclusively on performance marketing, paid media, campaign optimization, customer acquisition, and measurable revenue growth.

The ideal candidate should have strong hands-on experience managing performance campaigns, optimizing budgets, analyzing campaign data, and driving measurable improvements in ROAS, CAC, CPL, conversion rates, and revenue.

Key Responsibilities

Paid Media & Campaign Management

- Plan, launch, manage, and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant paid channels.
- Develop campaign structures based on acquisition objectives, audience segments, funnel stages, and business goals.
- Manage campaign budgets and ensure efficient allocation of advertising spend.
- Continuously optimize campaigns based on performance data and business outcomes.
- Manage audience targeting, retargeting, lookalike audiences, keyword strategies, placements, bidding, and budget allocation.

Performance Optimization
- Monitor key performance metrics including ROAS, CAC, CPL, CPA, CTR, CPC, CPM, conversion rate, and revenue contribution.
- Identify underperforming campaigns and implement data-driven optimization strategies.
- Conduct A/B testing across creatives, audiences, landing pages, ad copies, offers, and campaign structures.
- Scale high-performing campaigns while maintaining acquisition efficiency.




- Identify opportunities to improve conversion rates and reduce customer acquisition costs.

Analytics & Attribution
- Analyze campaign and funnel performance using tools such as Google Analytics 4, Google Ads Manager, Meta Ads Manager, Looker Studio, and other analytics platforms.
- Ensure accurate campaign tracking, UTM implementation, conversion tracking, and attribution.
- Build and maintain performance dashboards and regular campaign reports.
- Translate campaign data into actionable insights and recommendations.
- Track performance from ad click → lead/conversion → customer → revenue.

Budget & Growth Management
- Own and forecast paid media budgets based on business targets.
- Develop performance forecasts and identify expected acquisition costs and returns.
- Make data-backed recommendations for increasing or reallocating advertising spend.
- Work toward improving overall marketing efficiency, customer acquisition, and revenue generated through paid channels.

Required Skills & Experience
- 4–5 years of hands-on experience in Performance Marketing / Paid Media.
- Strong practical experience with Google Ads and Meta Ads.
- Experience managing significant advertising budgets and optimizing campaigns for measurable business outcomes.
- Strong understanding of CPC,



CPM, CTR, CPL, CPA, CAC, ROAS, LTV, conversion rates, and attribution.
- Hands-on experience with campaign tracking and analytics.
- Robust knowledge of Google Analytics 4 and conversion tracking.
- Experience with A/B testing and performance optimization.
- Strong analytical and numerical skills.
- Ability to independently identify performance issues and implement optimization strategies.
- Strong understanding of customer acquisition funnels and paid-media economics.
- Experience scaling campaigns while maintaining target CAC/ROAS.

Preferred Qualifications
- Experience in real estate, PropTech, technology, marketplaces, or high-consideration products.
- Experience with lead-generation and conversion-focused campaigns.
- Experience working with CRM data to measure lead quality and downstream conversions.
- Experience with advanced attribution and marketing analytics.
- Google Ads / Meta certifications are a plus.

Key Performance Indicators (KPIs)Success in this role will be measured by:
- ROAS
- Customer Acquisition Cost (CAC)
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Conversion Rate
- Qualified Lead Volume
- Revenue from Paid Channels
- Paid Media Efficiency
- Campaign Scaling & Growth

What We’re Looking ForWe are looking for a hands-on performance marketer, not a generalist. The ideal candidate should be comfortable working directly inside advertising platforms, analyzing campaign-level data, making optimization decisions, managing budgets, and being accountable for measurable acquisition and revenue outcomes.

📌 Performance Marketing Manager (Bengaluru)
🏢 Truestates.ai
📍 Bengaluru