:This role requires a combination of analytical, creative, strategic and AI-driven thinking to develop scalable and efficient campaign structures while leveraging automation and marketing technologies.

1. Campaign Management
- Develop, execute, monitor and optimize PPC campaigns across Google Ads, Meta Ads and other advertising platforms.
- Manage end-to-end campaign setup including audience targeting, creatives, tracking, bidding strategies and reporting.
- Continuously test ad copies, creatives, landing pages and audience segments to improve campaign performance.

• Candidate must have hands-on experience in managing and optimizing yearly marketing ad spends exceeding 1 Crore across multiple digital advertising platforms.

- Strategy Development

- Develop comprehensive paid media strategies to increase brand visibility, drive high-quality traffic and generate leads at optimal CAC.
- Identify growth opportunities across platforms, audience cohorts and funnel stages.

• Build scalable performance marketing frameworks aligned with business objectives.

- AI & Automation-Driven Optimization

- Utilize AI-powered tools and platform automation features for campaign optimization, audience analysis, bid management, creative testing and reporting.
- Leverage AI tools such as ChatGPT, Claude, Gemini, Meta Advantage+, Google AI features and automation platforms to improve productivity and campaign performance.
- Implement data-driven decision-making using predictive insights, automated rules and performance forecasting.

• Stay updated with emerging AI trends and integrate relevant tools into marketing workflows.

- Analysis & Reporting

- Analyze campaign performance metrics including CPL, CAC, CTR, ROAS, conversion rates and lead quality.




- Prepare detailed reports and actionable insights to improve ROI and campaign efficiency.
- Monitor attribution, tracking accuracy and funnel performance across channels.
- Candidate must have strong knowledge of Conversion API (CAPI), Google Tag Manager (GTM), Google Analytics (GA4), Meta Pixel and other relevant tracking and attribution tools.

• Strong understanding of event tracking, server-side tracking, attribution models and campaign performance measurement is required.

- Budget Management

- Manage and optimize advertising budgets efficiently to maximize ROI across campaigns.

• Ensure effective allocation of budgets across channels, geographies and campaign objectives.

Minimum Education :Graduate

Skills :Skills

- Minimum 4 years of experience in performance marketing with robust expertise in Google Ads (PPC) and Meta Ads.
- Proven experience in managing large-scale, complex and multi-vertical campaigns.
- Strong analytical and problem-solving skills.
- Proficiency in MS Excel/Google Sheets/Super metrics and reporting dashboards.
- Experience with tracking tools such as Google Tag Manager, GA4, Meta Pixel, Conversion API and analytics platforms.
- Familiarity with bid management and marketing automation tools.
- Strong understanding of AI-powered marketing tools, skills and automation workflows.
- Experience with CRM integrations, lead funnel optimization and attribution models.
- Knowledge of landing page optimization and A/B testing.
- Ability to interpret large datasets and derive actionable insights.
- Strong communication and stakeholder management skills.
- Must have experience managing yearly ad spends of 1 Cr+ across digital platforms.

Experience :4+ years in performance marketing

📌 Performance Marketing (Noida)
🏢 Footprints
📍 Noida