About Company:

Our Client is a global B2B creative and marketing services company helping leading enterprise brands meet their communications needs. Their clients include some of the largest names in tech and consulting. We combine an empathy-driven creative approach with strong technology and data capabilities, and we're building a performance marketing function that can compete with the best agencies in the business.

Job Title : Performance Marketer

Location: Baner Pune

Work Mode :- WFO

The Role

This is primarily a paid media role. You'll own performance campaigns end to end, from strategy to execution to optimization, with MarTech, automation, and lifecycle marketing as supporting scope rather than co-equal responsibilities. We're looking for someone who has genuinely run budgets at scale, knows when to trust an algorithm and when to override it, and has used AI tools in live campaigns with measurable results to show for it, not just familiarity with the tools.

Core Responsibilities (Primary Scope)

Paid Media Strategy & Execution

- Own and optimize campaigns across Google Ads (Search, PMax, Demand Gen), LinkedIn Ads, Meta Ads, YouTube Ads, and programmatic/DSP platforms (The Trade Desk, DV360)
- Manage real budget ownership with full accountability for CAC, ROAS, and pipeline contribution, not just CTR/CPC
- Use AI-assisted bidding and creative tools (Smart Bidding, Meta Advantage+, generative ad copy tools) with informed judgment on when automation helps and when it needs manual override




- Build and execute B2B-specific paid strategies: ABM-aligned campaigns, intent-based targeting, and CRM-to-ad-platform audience syncs for account-based marketing
- Conduct keyword, audience, and competitive research using tools like SEMrush, Ahrefs, or SparkToro

Analytics & Reporting

- Own GA4 instrumentation and reporting; build dashboards in Looker Studio or Power BI for real-time performance visibility
- Apply AI tools (ChatGPT, Claude, GA4 predictive metrics) to accelerate insight generation and reporting turnaround
- Present KPI and pipeline-impact reports to leadership with clear, actionable recommendations
- Maintain tracking discipline (UTM governance, server-side tagging awareness) across all channels

What We're Looking For - Must-Haves

- 5-10 years in performance/paid media, with at least 2-3 years managing budgets of 1Cr+ annually (or equivalent) with direct accountability for ROI, not just execution
- Proven, demonstrable experience using AI tools inside live campaigns (give us a real example with a measurable outcome, not a list of tools you've heard of)
- Robust hands-on command of Google Ads and LinkedIn Ads at a strategic level (not just campaign setup)
- Working command of GA4 and at least one BI/visualization tool (Looker Studio or Power BI)
- B2B or enterprise marketing experience strongly preferred; agency experience is a plus
- Sharp written communication for ad copy, stakeholder reporting, and cross-functional briefs

📌 Performance Marketer -GlobalB- Creative& Mktg Serv Co. _Pune (Pune)
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