Position Purpose

Drive demand generation, product marketing, sales enablement, and market visibility onsite gas generation solutions.

Preferred Candidate Profile :
Engineering degree desirable.
10+ years in B2B industrial marketing.
Strong experience in lead generation, CRM, digital marketing, product marketing and exhibitions.

Key Responsibilities : Lead Generation & Pipeline Development (40%): Generate qualified opportunities and support pipeline growth.

Product Marketing (20%): Develop marketing plans, product positioning, value propositions and marketing collateral.

Digital Marketing & Content (15%): Manage website, SEO, LinkedIn campaigns and content.

Industry Events & Brand Building (10%): Coordinate exhibitions, webinars and customer engagement.

Sales Enablement (10%): Provide presentations,



bid support and ROI tools.

Market Intelligence (5%): Track competitors, trends and market opportunities.

Key Performance Indicators (KPIs)
Marketing-sourced pipeline value
Marketing-influenced revenue
Qualified opportunities generated
Lead-to-chance conversion rate
Cost per qualified lead
Website conversion rate
Event ROI
Current segment penetration Preferred Candidate Profile
MBA preferred; Engineering degree desirable.
10+ years in B2B industrial marketing.
Robust experience in lead generation, CRM, digital marketing, product marketing and exhibitions.

📌 Marketing Manager Bengaluru (India)
🏢 ManpowerGroup India
📍 India