What We Expect From You
Create and implement a performance marketing strategy to drive acquisition, awareness, traffic, leads and conversions.
Handle acquisition & remarketing via Google (App Marketing), Facebook, Affiliates, Partnerships, Programmatic etc.
Optimize campaign budgets to maximize ROI, ensuring cost efficiency in achieving acquisition and engagement goals.
Work with data science, product, engineering & business teams to scale the performance of marketing channels.
Continuously test and refine campaigns through A/B testing, audience segmentation, bidding strategies, and ad placements.
Explore current performance marketing channels to diversify and scale acquisition efforts.
Monitor and report campaign performance and key success metrics.
Maintain and publish dashboards/reports at a channel, cohort, or campaign level.
Manage ad creative development in collaboration with design and brand teams to ensure campaigns are engaging and high-performing.Role & responsibilities

Must Haves
2+ years experience across Performance Marketing, Google & Facebook Ad platform,



Affiliates, MMP (Eg. Appsflyer), or marketing roles with a very positive grasp on analytics, customer understanding & content.
Proven experience in marketing, with a track record of driving growth at scale;
Strong analytical skills and the ability to make data-driven decisions and measure impact / ROI; critical thinker with problem solving skills.
Ability to work collaboratively with multiple stakeholders Marketing, Business, Analytics, Product, Tech etc.
Ability to think creatively, solve problems, and manage multiple campaigns simultaneously.
Proven experience in managing and coordinating multi-channel marketing campaigns.
Ability to thrive in a rapid-paced environment

Nice-to-Haves
Experience in fintech/lending user acquisition.
Familiarity with SEO/SEM, influencer partnerships, or retention marketing.
Advanced skills in automation tools or scripting for campaign management.

📌 Performance Marketing Manager Mumbai
🏢 1u0026dwitiya Technologies
📍 Mumbai