Job DescriptionSenior Content Writer
nRole Overview
nWe are looking for a Senior Content Writer to join our Communications team and drive end-to-end lifecycle communications for Lending/Cross-Sell products. The role involves working closely with Product, Design, Research, and other cross-functional teams to create, execute, and optimize customer communication campaigns that drive engagement and conversions.
nResponsibilities
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Develop communication strategies & monthly communication calendars for assigned products.n
Create customer-facing content across channels such as WhatsApp, Push Notifications, SMS, Email & RCS.n
Plan & execute communication experiments around content, channels, frequency, & audience segments.n
Collaborate with Product teams to understand offerings and identify user segments for targeted campaigns.n




Work closely with Design teams to conceptualize & develop campaign creatives.n
Monitor campaign performance, analyze results, & share key insights with stakeholders.n
Continuously optimize campaigns to improve conversions & reduce campaign costs.n

nRequirements
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4+ years of experience in content, communications, CRM, or lifecycle marketing roles.n
Solid writing and communication skills.n
Familiarity with A/B testing and experimentation.n
Working knowledge of automation platforms & user flows. Eg: Clevertap, Moengage, etc.n
Customer-first mindset.n
Analytical skills and comfortable working with campaign performance data.n
Cooperative and growth mindset.n
Fintech experience is a plus but not mandatory.n

📌 Content Writer Vasanthanagar
🏢 MoneyView
📍 Vasanthanagar