Role & responsibilities :- Key Responsibilities

1. Marketing & Brand Building • Execute day-to-day marketing activities and campaigns across relevant channels. • Develop ideas for social media campaigns, content series, promotional campaigns and brand initiatives. • Coordinate with agencies, designers, photographers, videographers and other creative partners wherever required. • Maintain consistency in brand voice, visual language and storytelling. • Track campaign performance and identify opportunities to improve reach, engagement and conversions. • Assist in developing marketing calendars around upcoming journeys, festivals and cultural moments.

2. Content & Storytelling • Research and develop compelling content around destinations, traditions, festivals, food, people, heritage and experiences. • Write creative concepts and briefs, captions, social media copy, website content, brochures, emailers and other marketing communication. • Assist in creating presentations, experience decks, proposals and sales collateral. • Convert research and ideas into compelling narratives that communicate the experience. • Work closely with the founders to translate their vision into content and communication. 3.

Market

Research & Consumer Insights • Conduct research on target audiences, luxury travel trends, experiential travel and cultural tourism.

- Research potential markets, customer segments and recent opportunities.




- Study competitor offerings, positioning, pricing, communication and marketing strategies.
- Identify relevant communities, organizations, businesses and channels that can help each potential customers.
- Gather customer feedback and convert insights into recommendations for improving experiences and communication.

4. Partnerships & Business Development • Reach out to and build relationships with potential distribution and referral partners.

- Initiate conversations with travel agents, luxury travel specialists, concierge networks, clubs, communities and other relevant partners.
- Present experiences and partnership proposition to potential partners.
- Develop and send partnership proposals and presentations.
- Follow up consistently with potential partners and maintain an organized partnership pipeline.
- Coordinate with partners to generate enquiries and bookings.

Preferred candidate profile :- Experience in luxury travel, hospitality, events, experiential travel, lifestyle, media or premium consumer brands. • Experience in Marketing and Strategy

- Experience managing partnerships.
- Experience with social media/content marketing.
- Familiarity with CRM tools, WhatsApp Business and basic digital marketing platforms.
- Interest in Indian culture, history, food, art, heritage and travel.
- Preferred Male Candidate Only with at least 1 years of Experience.

📌 Marketing Manager (Noida)
🏢 Journeys By Lakshurious (A Vertical of Lakshya)
📍 Noida