Job Title: Social Media Presence & PR Executive

Location: Pune

Job Type: Full Time

Industry: Event Management & Production

About the Role

We are seeking a dynamic, creative, and results-driven Social Presence & PR Executive to take charge of our digital footprint and public relations. In this role, you will be the creative voice behind our brand, responsible for crafting compelling content, managing our social channels, and executing PR strategies that do more than just build awareness—they convert into high-quality leads for our events. If you have a passion for the events industry, a sharp eye for design, and a proven knack for turning online engagement into business growth, we want to hear from you.

Key Responsibilities

Social Media Management & Content Creation

- Strategy & Execution: Develop and implement comprehensive social media strategies across platforms (Instagram, LinkedIn, Facebook, YouTube, etc.) aligned with our business goals.
- Content Production: Design, edit, and produce eye-catching visuals, short-form videos (Reels/Shorts), graphics, and copywriting for organic and paid campaigns.
- Community Management: Monitor all social channels, engage with followers, respond to inquiries in real-time, and foster a vibrant online community around our brand.

Lead Generation & Conversion Optimization

- Funnel Integration: Collaborate with the sales and marketing teams to design social campaigns specifically tailored to drive event registrations, ticket sales, and client inquiries.
- Tracking & Analytics: Monitor KPIs, engagement rates, traffic,



and conversion metrics using analytics tools to continuously optimize social performance and ROI.
- Paid Social: Plan, execute, and manage targeted social media ad campaigns (Meta Ads, LinkedIn Ads) focused on lead generation.

Public Relations & Brand Building

- PR Outreach: Build and maintain relationships with industry journalists, bloggers, media outlets, and influencers to secure press coverage and features.
- Press Materials: Draft and distribute compelling press releases, media kits, and announcements for major company milestones and upcoming events.
- Reputation Management: Monitor brand mentions, manage online reviews, and ensure a consistent, positive brand narrative across the web.

Qualifications & Skills
- Experience: Min 2 years of proven experience in social media management, digital marketing, or PR, preferably within the event management, hospitality, or entertainment industry.
- Creative Mastery: Proficient in design and video editing tools (e.g., Canva, Adobe Creative Suite, CapCut) with a portfolio showcasing robust aesthetic sensibilities.
- Writing Excellence: Exceptional copywriting skills with the ability to adapt tone for different platforms and target audiences.
- Lead Gen Focus: Demonstrated success in running campaigns that actively generate leads or drive conversions rather than just vanity metrics.
- Trend Savvy: Up-to-date with the latest social media algorithms, digital trends, and PR best practices.

Pay: ₹10,000.00 - ₹30,000.00 per month

Benefits

- Cell phone reimbursement
- Flexible schedule
- Work from home

Work Location: In person

📌 Marketing and Social Media Executive (Satara)
🏢 The Concept Event Studio
📍 Satara