Function/Group:

Marketing

Experience:

5-8yrs

Location:

India

About Tally The pioneers of software product industry in India, we are a technology and innovation led company simplifying the lives of small and medium businesses over the last three decades. With our cutting-edge technology, we have had the privilege to reach over 2.5 million business globally and cater to more than 7 million users in over 100 countries. We are passionate about the SMEs’ growth and aim to deliver the best for their business through our product innovation and excellence.

Our teams develop some of the most ingenious solutions that suit the unique requirements of millions of businesses across the globe. With a market share of 75% in India, we have a strong foothold in the Middle East and are also serving customers in SAARC & APAC, Africa, and North America. Our robust network of 28000+ partners help us deliver unmatched customer experience in sales, support, and services globally.

With a sole purpose of Making Everyone Who Touches Tally, Happier, we aim to be the technology fabric that drives the economic growth of the world, by 2030.

Culture & Values

Over the years, we have nurtured a value-based culture that let individuals follow their lead and support them in their growth journey with us. We value honesty and integrity, prioritize a people-first culture, pursue excellence, and drive impactful innovation with simplicity.

Our vision at Tally is to ensure that all employees get access to equal opportunities, with decisions grounded on performance, merit, competence, and potential. We are dedicated to fairness and transparency in our policies. By fostering diversity and equality, we strive to eliminate all forms of discrimination.

We are committed to an inclusive leadership where our leaders ensure that our people are empowered to be at their best, professionally, and personally. We take great pride in our work culture which has helped become a proud member of the elite Kincentric Best Employers Club!

Marketing

Marketing at Tally is a strategic, business-enabling function that fuels innovation, builds consistency,



and strengthens our market presence. Guided by our core pillars of like, Customer Connect, Integrated Marketing Digital and Brand Marketing, we craft initiatives that resonate with our audiences and reinforce our brand promise. We focus on creating impactful initiatives across Branding, Customer Marketing, and Partner Marketing to ensure strong engagement, lasting value and drive business growth.

For us at Tally, brand marketing goes beyond visibility. It’s about building trust, simplifying complexity, and championing businesses of all sizes. As India’s most loved business management software, Tally holds a unique position, one that blends deep legacy with contemporary relevance.

We believe in

- Integrated Marketing: Leveraging all channels by maintaining uniformity of brand voice, visuals, and messaging.
- Customer Centricity: Placing the customer at the heart of all marketing efforts.
- Brand Stewardship: Custodian of Employer Branding.
- Marketing with purpose, not noise: Supporting business growth with value driven communication.

What You Will Own As a Product Marketing Manager, you will be responsible for driving deeper engagement, adoption, and value realization among our existing customer base. This is a customer-first role sitting at the intersection of product marketing, customer success, content, and lifecycle marketing. You will translate product capabilities and customer insights into compelling content, stories, and campaigns that help customers unlock greater value from the product.

Where Your Expertise Meets Our Future

- 5-8 years of experience in product marketing, customer marketing, lifecycle marketing, content marketing, or a related role.
- Strong experience marketing to an existing customer base.
- Excellent storytelling, content,



and communication skills.
- Experience developing customer testimonials, case studies, videos, and success stories.
- Strong understanding of email, lifecycle, and mid-funnel marketing.
- Ability to simplify products and turn features into compelling customer value.
- Robust customer interviewing and stakeholder management skills.
- Comfortable using data to measure and improve marketing effectiveness.

The Scope of Your Influence Customer Storytelling & Content

- Build a strong pipeline of customer testimonials, case studies, success stories, and videos.
- Identify compelling customer stories in partnership with Customer Success, Sales, and regional teams.
- Interview customers and turn their experiences, challenges, and outcomes into engaging stories.
- Develop content across videos, email, articles, use cases, and other formats.
- Build a library of customer proof points that can be used across marketing, sales, and customer communications.

Customer Marketing & Adoption

- Develop campaigns that drive adoption of products, features, and capabilities among existing customers.
- Translate product features into clear, relevant “why this matters to you” messaging.
- Identify customer needs, use cases, and adoption barriers, and build marketing programs around them.
- Create targeted communications for different customer segments and levels of product maturity.

Mid-Funnel & Lifecycle Marketing

- Own customer-facing communications and nurture programs that move customers from awareness to consideration and action.
- Build connected customer journeys rather than one-off campaigns.
- Use customer stories and proof points to make communications more relevant and persuasive.
- Test and optimize messaging, content, and journeys based on performance.

Cross-functional & Insights

- Partner closely with Product, Customer Success, Sales, Creative, and Analytics teams.
- Bring customer insights into product marketing and communications.
- Measure engagement, adoption, and campaign effectiveness, and continuously improve programs.

📌 Manager - Product Marketing - Bangalore (Bengaluru)
🏢 Tally Solutions
📍 Bengaluru