DIGITAL MARKETING EXECUTIVE

Department: Marketing & Business Development

Reporting To: Marketing Manager / Business Head

Employment Type: Full time

ROLE OVERVIEW

The Digital Marketing Executive is responsible for planning, executing, and optimizing all digital marketing activities to generate qualified leads, enhance brand visibility, and support sales growth. The role focuses on online platforms including social media, search engines, websites, and paid advertising channels.

KEY RESPONSIBILITIES
Digital Campaign Management
Plan, execute, and monitor digital marketing campaigns across platforms (Google, Meta, YouTube, etc.).
Optimize campaigns for lead generation, brand awareness, and conversions.
Track daily, weekly, and monthly performance metrics.
Social Media Management
Manage company profiles on platforms such as Facebook, Instagram, LinkedIn, and YouTube.
Create content calendars (posts, reels, stories, videos).
Coordinate with designers and video editors for creatives.
Respond to messages, comments, and enquiries professionally.




Lead Generation & CRM Support
Generate and qualify leads through digital channels.
Ensure proper lead capture, tagging, and follow-up coordination with the sales team.
Maintain lead data accuracy and campaign-wise tracking.
Website & SEO Management
Coordinate website content updates (projects, services, blogs, contact pages).
Implement basic on-page SEO (keywords, meta tags, headings).
Monitor website traffic and conversion performance.
Paid Advertising (Performance Marketing)
Manage Google Ads, Facebook Ads, and Instagram Ads.
Budget planning, audience targeting, A/B testing, and ROI optimization.
Reduce cost per lead while maintaining lead quality.
Branding & Online Presence
Maintain consistent brand voice and visual identity online.
Support online reputation management (reviews, ratings, responses).
Assist in digital launch campaigns for current projects.
Reporting

📌 Digital Marketing Assistant Kannur
🏢 Dfxl
📍 Kannur