Company Name:Digitex Technologies
Position:SEO & SMM Executive
Experience Required: 3+ Years
Location: Kolkata (Salt Lake - Sector V)

Job Summary

This role requires analytical thinking, execution excellence, and the ability to drive measurable growth in traffic, rankings, and conversions.

Key Responsibilities

SEO Responsibilities

On-Page SEO:
Perform keyword research and competitor analysis
Optimize meta tags, headings, URLs, internal linking, and content structure
Improve website content for SEO and user intent
Optimize product/category pages for eCommerce websites

Off-Page SEO:
Build high-quality backlinks through white-hat strategies
Manage outreach, guest posting, and citation building
Monitor backlink profile and disavow harmful links

Technical SEO:
Conduct technical audits and resolve issues (crawl errors, indexing, site speed, etc.)
Optimize website architecture and schema markup
Improve Core Web Vitals and mobile responsiveness
Work closely with developers to implement technical improvements

eCommerce SEO:




Optimize large product catalogs
Improve category structure and filtering systems
Implement structured data for products
Increase organic conversions and revenue

In-House SEO Projects:
Manage and grow SEO for company-owned websites
Develop and execute long-term SEO strategies
Track KPIs and prepare performance reports

Social Media Marketing (SMM) Responsibilities
Plan, create, and manage social media campaigns across platforms (Facebook, Instagram, LinkedIn, etc.)
Develop content calendars and posting strategies
Run paid ad campaigns (Meta Ads, LinkedIn Ads, etc.)
Monitor engagement, growth metrics, and ROI
Coordinate with design and content teams for creatives
Analyze campaign performance and optimize strategies

Required Skills & Qualifications
Hands-on experience with tools like:
Google Analytics
Google Search Console
SEMrush / Ahrefs
Screaming Frog
Understanding of HTML basics and CMS

📌 Seo & Social Media Executive Kolkata (India)
🏢 Digitex Technologies
📍 India