Company Description

Volar Fashion is a globally connected fashion house with over 20 years of expertise in women's footwear, handbags, sunglasses, and apparel. As the manufacturer for Rag & Co and the exclusive distributor for London Rag, the company operates across India and international markets, including the United States, Southeast Asia, Dubai, and the United Kingdom.

Volar

Fashion integrates artisanal craftsmanship, trend-driven design, and sustainable practices into its operations, from design and manufacturing to retail and e-commerce. We focus on quality, responsibility, and timeless design, emphasizing environmentally conscious sourcing and packaging at every stage of production.

Location: Kandivali West

Role Description

We are looking for a results-driven SEO Specialist to manage and improve our organic search performance. The ideal candidate will have deep knowledge of SEO techniques, solid analytical skills, and a passion for staying updated with evolving search engine algorithms. Experience in the fashion/e-commerce space is a robust plus.

Key Responsibilities
Conduct detailed SEO audits (technical, on-page, and off-page)



and implement action plans to improve website performance
Perform comprehensive keyword research and analysis to identify content opportunities
Optimize website architecture, page content, meta tags, alt text, internal linking, and URL structures
Monitor and manage the health of the website using tools like Google Search Console, Google Analytics, and semrush
Develop and execute a robust backlink-building strategy aligned with SEO goals
Collaborate with the content and design teams to ensure SEO best practices are incorporated into all digital assets
Analyze competitors’ SEO strategies and recommend improvements to enhance our search engine rankings
Generate monthly SEO performance reports with actionable insights
Ensure alignment between SEO strategy and business goals (e.g., traffic growth, conversion, product visibility)
Stay current with industry trends, algorithm updates, and evolving best practices
Provide SEO recommendations for recent product launches, campaigns, and website updates
Work closely with developers to resolve technical SEO issues and implement structured data

📌 Search Engine Optimization Executive Mumbai (India)
🏢 Volar Fashion
📍 India