Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy advantages, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive perks and career development prospects. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

The Copy Writer will support the marketing organization by developing high-quality, brand-aligned copy for U.S. healthcare audiences across multiple marketing channels. Based offshore, this role functions as an extension of the U.S. creative production team and is responsible for executing compliant, engaging, and audience-appropriate content at scale. The role requires solid English writing skills, familiarity with U.S. healthcare marketing, and close collaboration with U.S.based creative leadership.




Primary Responsibilities:
Marketing & Campaign Copy Development
Adapt core messaging frameworks into channel-specific copy while maintaining consistency and clarity
Content Creation & Editing
Write and edit content for thought leadership assets such as blogs, white papers, and webinars
Support executive communications and sales enablement materials
Audience & Messaging Alignment
Collaborate with creative teams, content managers, and campaign leads to ensure messaging consistency
Write content for B2B, B2C, and B2Provider audiences, adapting tone and complexity as required
Brand, Compliance & Quality Assurance
Maintain brand voice and style guidelines across all content
Participate in content QA and approval workflows, ensuring HIPAA compliance, fair balance, accuracy, and accessibility
AI-Enabled Content Support
Use AI tools to support drafting, content variations, a

📌 Copywriter Gurugram
🏢 Optum
📍 Gurugram