Job Summary
The Marketing Manager will be responsible for planning, executing, and managing marketing campaigns that increase brand awareness, generate leads, engage customers, and support business growth. The role requires coordination across digital, offline, content, social media, events, and promotional activities.
Key Responsibilities
Develop and execute marketing campaigns according to business objectives.
Prepare monthly and quarterly marketing plans.
Manage campaigns across digital and offline channels.
Coordinate with the content, design, SEO, social media, and performance marketing teams.
Plan and execute promotional campaigns, events, webinars, and other marketing activities.
Monitor campaign performance and prepare regular reports.
Conduct competitor and market research.
Identify current prospects for customer acquisition and brand promotion.
Manage marketing budgets and ensure efficient utilization.
Coordinate with sales teams for lead-generation and lead-nurturing activities.
Maintain consistent brand communication across marketing channels.
Manage external agencies and vendors when required.
Track marketing trends and recommend current strategies.