Why This Role Rocks

This is where you begin to lead the narrative. You’ll manage conversations, influence sentiment, and turn user feedback into actionable insights. Your responses won’t just be timely—they’ll be thoughtful, strategic, and on-brand. You’ll also start to guide junior members and build client confidence in the ORM process.

The Impact You’ll Drive
Own end-to-end ORM for assigned brands—monitor, analyze, and respond to conversations
Maintain TAT while enhancing response quality and consistency
Share real-time updates on critical mentions or potential issues with brand teams
Generate in-depth ORM reports with sentiment breakdowns and key observations
Use social listening tools to spot patterns, themes, or emerging narratives
Coordinate with internal and client teams to close user concerns with transparent resolutions




Mentor junior executives on best practices and tone guidance
Contribute to improving ORM processes and tools usage The Skills That Seal the Deal
2–3 years of ORM or social media handling experience, preferably in a digital agency setup
Proficiency in ORM tools (Sprinklr, Meltwater, etc.) and analytics dashboards
Excellent written communication with the ability to adapt tone across scenarios
Experience in using Gen AI tools (e.g., ChatGPT, GrammarlyGO, Perplexity, etc) for content drafting, tone alignment, or sentiment calibration
Robust problem-solving attitude and the ability to remain composed during social media escalations
A valuable understanding of how audience perception shapes brand identity

📌 Senior Orm Executive Mumbai
🏢 Kinnect
📍 Mumbai