We are looking for a Senior Performance Marketer who can take complete ownership of paid advertising performance from tracking and funnel setup to optimisation, revenue generation and scaling.

Mandatory Requirements
3+ years of hands-on Performance Marketing experience
Minimum ₹3 Crore+ cumulative ad spend managed
Robust expertise in Meta Ads, Google Ads & PPC
Experience with Coaching / Education businesses and Webinar Funnels
Experience handling Lead Gen, Webinar, VSL and Sales Funnels
Strong understanding of CPL, CAC, CPA, ROAS and Revenue
Hands-on experience with Meta Pixel, CAPI, GA4, GTM and conversion tracking
Experience connecting landing pages, CRM and marketing automation
Robust knowledge of ICP, audience research, retargeting and customer journey
Proven ability to manage budgets, identify winners and scale profitable campaigns
Ability to analyse campaign performance based on sales and revenue not only leads
Coordinate with creative, funnel, sales and client teams
Provide clear weekly performance reports, insights and action plans

Core KPIs

CAC | ROAS | Revenue | CPL | Lead Quality | Conversion Rate | Budget Utilisation | Scaling Performance

Who Should NOT Apply





Do not apply if
Your experience is mainly boosting posts or basic campaign setup
You know only Meta Ads but cannot independently handle Google Ads/PPC
You optimise only for CPL without understanding CAC, sales or ROAS
You have never worked with funnels, Pixel/CAPI or conversion tracking
You cannot demonstrate the ad spend and results you have handled
You require continuous instructions to optimise campaigns
You are uncomfortable being accountable for campaign performance

What We Expect

This is not a campaign-execution role.

You will have ownership and responsibility for performance, budgeting, optimisation and scaling.

We are looking for someone who can look at the numbers, identify what is wrong, decide what needs to change and take action without waiting for instructions.

Ownership + Performance + Profitable Scaling are mandatory.

Compensation

Higher compensation can be considered for exceptional candidates with solid documented experience in scaling high-spend campaigns

Pay: ₹28,000.00 - ₹45,000.00 per month

Work Location: In person

📌 Senior Performance Marketer – Meta & Google Ads Peelamedu
🏢 Chennaijobs
📍 Peelamedu