11 Sep
|
Tempsens Instruments (India
|
India
11 Sep
Tempsens Instruments (India
India
TEMPSENS INSTRUMENTS (INDIA) LIMITED
Head of Marketing, B2B Industrial
Department: Marketing | Location: Udaipur, Rajasthan | Experience: 8 to 12 years | Full time
About the Role
A senior leadership role with full ownership of marketing in a B2B industrial organisation. You will define strategy, build the brand, drive demand and create the systems that make marketing measurable and repeatable across global markets.
We are looking for someone who has scaled a brand before, and who has an engineering background strong enough to hold a technical conversation with our product teams.
Key Responsibilities
● Define and execute the end to end marketing strategy, aligned to revenue targets by region and product line.
● Build and scale the Tempsens brand across markets, channels and languages.
● Lead demand generation, positioning and messaging for products and solutions.
● Digital: own the website as a demand asset, technical SEO, paid and organic acquisition, and the analytics stack including attribution across a long sales cycle.
● Content:
build a technical content engine of application notes, white papers, case studies and datasheet systems that engineers actually respect.
● Exhibitions: own the global show calendar end to end, from stand design and pre-show outreach to lead capture, post-show nurture and per-event ROI.
● Marketing automation: own the CRM and automation stack, lead scoring, lifecycle stages, nurture programmes and the lead handoff agreement with sales.
● Build, manage and develop a high-performing marketing team, plus agencies and specialist vendors.
● Own the marketing budget, prioritisation of spend and ROI measurement.
Key Products and Solutions
Temperature Sensing Solutions, Electrical Heating Solutions and Specialised Cables, spanning contact and non-contact temperature sensors, industrial furnaces and heaters, and specialised wires and cables.
Required Qualifications
● Bachelor's degree in Engineering. Instrumentation, Electrical, Electronics, Mech
📌 Head of Marketing (India)
🏢 Tempsens Instruments (India
📍 India