Role & responsibilities

- Own marketing strategy and marketing-driven revenue targets.

- Build and scale inbound lead generation and demand generation programs.

- Plan and manage campaigns across Google Ads, LinkedIn, SEO and Email Marketing.

- Optimize marketing performance based on CPL, CAC, ROI, MQL, SQL and conversion rates.

- Develop and strengthen brand positioning across digital and offline channels.

- Drive Product Marketing and Go-to-Market (GTM) strategies for current products and features.

- Develop content including blogs, case studies, whitepapers and sales collateral.

- Improve website performance, SEO, CRO and overall customer journeys.

- Work closely with Sales to improve lead conversion, pipeline contribution and deal velocity.

- Build, lead and mentor a high-performing marketing team.

- Manage agencies, freelancers and external marketing partners.





- Develop marketing dashboards and use data-driven insights to improve campaign performance.

Preferred candidate profile

- 10+ years of experience in Marketing, preferably in B2B SaaS / CPaaS / Cloud Telephony / Technology.

- Strong experience in Performance Marketing, Digital Marketing and Inbound Marketing.

- Proven experience in driving revenue and pipeline through marketing initiatives.

- Hands-on knowledge of Google Ads, LinkedIn Ads, SEO, Email Marketing and Marketing Automation.

- Experience with CRM platforms such as HubSpot, Zoho or Salesforce.

- Strong understanding of lead generation, demand generation, funnel management and conversion optimization.

- Excellent leadership, communication, analytical and strategic thinking skills.

- Experience working closely with Sales teams in a high-growth environment.

📌 Head Marketing And Business Development (Chennai)
🏢 Saaki Argus And Averil Consulting
📍 Chennai