About the Role

We are looking for a Growth Content Lead (B2C) who has hands-on experience building organic growth and content engines from zero to one.

You will own the journey from understanding consumer behaviour and developing the right narrative to building distribution channels and converting audiences into app sign-ups.

This is an individual contributor role. You should be comfortable working independently, testing ideas quickly, working with data and executing strategies yourself.

Key Responsibilities

- Develop and execute the initial Go-to-Market (GTM) strategy with the founders.
- Build the B2C user acquisition strategy from scratch.
- Develop organic content and distribution engines across relevant platforms.
- Own content strategy, positioning, storytelling and audience development.
- Manage and grow presence across:
- LinkedIn
- Instagram
- YouTube
- Newsletters
- Other relevant consumer channels
- Identify new platforms, content formats and growth tactics.
- Create content strategies that build trust and drive app sign-ups.
- Understand user behaviour and convert insights into content and growth experiments.
- Track acquisition, engagement, conversion and other growth metrics.
- Use analytics and numbers to evaluate performance and improve campaigns.
- Personally execute growth initiatives or coordinate execution with available support.
- Identify and acquire early users through hands-on growth activities.
- Work directly with founders in a fast-moving startup environment.

Mandatory Requirements Candidates must meet the following requirements:

- 4+ years of relevant experience in B2C content, growth marketing, organic growth or a related field.
- Proven experience building an organic content or growth engine from zero to one.
- Experience working at a B2C product company, consumer startup, media business or content-led consumer company.




- Must have owned the journey from consumer/user behaviour → content/narrative → distribution → acquisition/conversion.
- Hands-on experience with multiple consumer channels such as LinkedIn, Instagram, YouTube and newsletters.
- Solid understanding of content-led user acquisition and modern social media ecosystems.
- Proven experience with GTM, positioning, storytelling and audience growth.
- Strong analytical ability and comfort working with metrics, numbers and user data.
- Must be comfortable working as an Individual Contributor without an initial team.
- Must be comfortable working in a seed-stage startup with changing priorities and high ownership.
- Candidates should demonstrate reasonable career stability. Frequent job-hopping will not be considered.
- Maximum notice period: 30 days.
- Willingness to work 5 days a week from the Bengaluru office.
- Candidates currently working at Stable Money will not be considered.
- Candidates must be comfortable with the compensation structure: current CTC matching + ESOPs, with no salary hike.

Preferred Background Experience in any of the following is preferred:
- Consumer fintech / WealthTech
- Consumer technology
- Content-first startups
- Media and digital content businesses
- Consumer apps
- High-growth B2C startups
- Content-led growth businesses

Fintech experience is an advantage but not mandatory if the candidate has strong B2C growth and content experience. What We're Looking For The ideal candidate is someone who has built something from scratch, rather than only managing an established content or marketing function.

You should be able to answer questions such as:





- How did you acquire your first users?
- Which content formats worked and why?
- How did you identify the target audience?
- Which channels drove actual acquisition?
- How did you measure content-to-sign-up conversion?
- What did you test, what failed and what did you change?
- How would you build a B2C growth engine with limited resources?

Pay: ₹1,300,000.00 - ₹2,500,000.00 per year

Application Question(s)

- How many years of experience do you have in B2C content, growth marketing or organic growth?
- Have you built a B2C organic content or growth engine from zero to one? If yes, briefly describe what you built and the results achieved.
- Which channels have you personally owned hands-on?

LinkedIn / Instagram / YouTube / Newsletters / SEO / Other
- Have you directly owned the journey from content and storytelling to user acquisition or B2C sign-ups? Please explain briefly.
- Which B2C company/startup have you worked with where you built or scaled a content/growth engine?
- What was the largest audience, user base or acquisition engine you personally helped build? Please mention relevant numbers where possible.
- What growth and content metrics have you worked with regularly?
- Have you independently planned and executed a GTM or user acquisition strategy? If yes, briefly describe one example.
- Are you comfortable working as an Individual Contributor in a seed-stage startup without a team initially?

Yes / No
- The company will match your current CTC and provide ESOPs, but there will be no salary hike. Are you comfortable with this structure?

Yes / No
- Are you currently based in Bengaluru? If not, are you willing to relocate and work from the Bengaluru office 5 days a week?

Yes / No
- What is your current CTC, expected CTC, notice period, and do you currently have any offers or interviews in advanced stages?

Work Location: In person

📌 Growth Content LeadC) (Bangalore Rural)
🏢 Swetang Engineers
📍 Bangalore Rural