Key Responsibilities
Brand Strategy & Positioning
Develop and execute brand strategies aligned with overall business objectives.
Ensure consistent brand identity and messaging across all customer touchpoints.
Drive brand positioning initiatives to enhance market presence and customer preference.
Monitor market trends, customer insights, and competitor activities to identify growth prospects.

Marketing Campaigns & Communication
Lead end-to-end execution of ATL, BTL, digital, and integrated marketing campaigns.
Plan and manage product launch campaigns, retail promotions, and brand activation initiatives.
Collaborate with creative and media agencies for campaign development and execution.
Ensure brand communication aligns with company values and business goals.

Digital & Consumer Engagement
Work closely with digital marketing teams to drive online visibility and engagement.
Support social media campaigns, influencer collaborations, and content marketing initiatives.
Develop customer engagement programs to improve brand recall and loyalty.





Budgeting & Performance Tracking
Manage brand marketing budgets and ensure effective utilization of resources.
Track campaign effectiveness, brand health metrics, and ROI analysis.
Present marketing performance reports and recommendations to leadership teams.

Cross-functional Collaboration
Coordinate with sales, product, retail marketing, PR, and dealer network teams.
Ensure alignment between brand strategy and retail/customer experience initiatives.

Desired Candidate Profile
Education
MBA/PGDM in Marketing, Brand Management, or related field preferred.
Bachelor’s degree in Marketing, Business Administration, or equivalent.

Experience
5–8 years of experience in brand management, marketing, or integrated communications.
Prior experience in automotive, EV, mobility, FMCG, or consumer brands preferred.
Experience handling large-scale campaigns and agency management is an advantage.

Ski

📌 Brand Manager Mumbai (India)
🏢 JSW Motors
📍 India