Field Marketing Manager (Kochi)

Field Marketing Manager (Kochi)

11 Sep
|
Anjion Learning
|
Kochi

11 Sep

Anjion Learning

Kochi

Key Responsibilities

1. School &
- College Outreach

Visit schools, colleges, universities, coaching centres, and other educational institutions to introduce Anjion Learning programs.

- Identify and approach relevant decision-makers such as principals, heads of departments, teachers, placement officers, student coordinators, and management representatives.
- Establish and maintain robust relationships with educational institutions.
- Identify opportunities for seminars, orientations, workshops, career sessions, awareness programs, and student interaction sessions.
- Coordinate and facilitate institutional visits and student engagement programs.

1. Program Promotion

Present Anjion Learning’s programs clearly and effectively to students and institutional representatives.

- Explain program features, benefits, course structure, faculty, learning methodology, and enrollment process.
- Conduct presentations and promotional sessions for students whenever required.
- Distribute and coordinate promotional materials such as brochures, posters, flyers, and digital resources.
- Represent Anjion Learning professionally during all institutional interactions.

1. Lead Generation &
- Conversion

Generate qualified student leads through school and college visits, events, seminars, campaigns, and direct outreach.

- Collect and maintain accurate lead information.
- Coordinate with the inside sales/admissions team for timely follow-up.
- Track leads from initial contact → counseling → enrollment.
- Follow up with institutions and student groups to maximize conversions.
- Work towards achieving monthly enrollment and lead-generation targets.

1. Institutional Partnerships





Develop long-term relationships with schools and colleges.

- Explore opportunities for institutional collaborations and student outreach partnerships.
- Negotiate and coordinate mutually beneficial promotional activities, subject to management approval.
- Maintain a database of institutions and key contacts.
- Identify new institutions and unexplored geographical areas for expansion.

1. Events &
- Student Engagement

Organize and coordinate career guidance sessions, orientation programs, workshops, seminars, and promotional events.

- Coordinate with academic and marketing teams to ensure smooth execution of events.
- Engage directly with students and understand their academic and career requirements.
- Collect student feedback and communicate relevant insights to the management and academic team.

1. Market Intelligence

Research competing coaching centres, EdTech companies, and educational programs operating in the region.

- Identify emerging opportunities for student acquisition.
- Gather information regarding student preferences, institutional requirements, competitor offerings, and market trends.
- Provide regular feedback to management regarding field-level market conditions.

1. Reporting &
- Performance Tracking

- Maintain daily records of field visits and institutional interactions.

- Submit regular reports covering:
- Institutions visited
- Key contacts met
- Students reached
- Leads generated
- Events conducted
- Follow-ups required
- Enrollments generated
- Maintain the outreach pipeline using Google Sheets/CRM or other systems used by Anjion Learning.
- Review performance against assigned monthly targets.

Pay: ₹9,830.86 - ₹34,377.98 per month

Benefits

- Flexible schedule

Work Location: In person

📌 Field Marketing Manager (Kochi)
🏢 Anjion Learning
📍 Kochi

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