Responsibilities
Plan account / category level volume and market share to achieve budgeted volume and share
Work closely with Region teams to identify and capitalize specific channel/category prospects
Seed and Build NPDs to further grow future categories
Brand and Channel Activation and Visibility
Drive integration of Brand and Channel program/plans into region with a certain scale resulting in desired volume/category growth with enhanced impact in the trade
Support development of channel/category activation programs with tie-up accounts to leverage/maximize A&P; effectiveness - Activation calendar for tie-up accounts
Liaise with brand team and external agencies for timely implementation of activities
Achieve fair share of visibility in the trade for focus brands
Commercial Propositions and Budgets
Develop/Maintain commercial propositions and A&P; budgets
Ensure volume, share and activation delivery as per agreed contract
Optimize trade terms
A&P; budget management per plan & phasing by brand/region
Process Capability
Institutionalize strong process mindset and capability to establish competitive edge
People Management
Coach and mentor Regional Trade Heads and KAMs - Industry Best practice,
Channel/Consumer Insights
Institutionalize robust internal and external business review
Foster an workplace that develops customer/consumer centric culture demonstrating robust PR values
Talent Management: clear understanding of talent, their strengths and areas of opportunity, and have development and succession plans in place for the sales organization
Key Performance Indicators
Volume and Market share
Drive Brand/Channel activation calendar
Develop and maintain commercial propositions and trade terms
Institutionalize processes in the channel
Drive internal and external capability building programs/initiatives
Leadership and Relationships
Establish and maintain relationships with industry influencers and key strategic partners
Coach and mentor Regional Trade Heads On Trade and KAMs - Industry Best practice, Channel/Consumer Insights
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