Job Description: PPC Executive

Location: Mohali
Experience: 3+ Years
Employment Type: Full time

Key Responsibilities
Plan, launch, and manage Google Ads campaigns (Search, Display, Performance Max, YouTube)
Create, manage, and optimize Meta Ads (Facebook & Instagram) campaigns
Conduct keyword research, audience targeting, and A/B testing
Monitor and optimize campaigns based on KPIs such as ROAS, CPA, CPL, CTR, and conversions
Manage ad budgets efficiently to maximize ROI
Analyze campaign performance and prepare regular performance reports
Stay updated with platform changes, ad policies, and industry trends
Collaborate with internal teams for landing pages, creatives, and messaging

Required Skills & Experience
3+ years of hands-on experience in PPC / Paid Media:
Robust expertise in Google Ads & Meta Ads:
Solid understanding of conversion tracking, pixels,



and tag management
Experience with tools like Google Analytics, Google Tag Manager, and ad platforms
Data-driven mindset with solid analytical and optimization skills
Ability to handle multiple campaigns and deadlines

Preferred Qualifications
Google Ads or Meta certification (preferred, not mandatory)
Experience working in a digital marketing agency environment
Strong communication and reporting skills

Job Types: Full-time, Permanent

Pay: ₹25,581.38 - ₹40,875.22 per month

Application Question(s):
What's current ctc?
Are you an immediate joiner?

Experience:
Google Ads: 3 years (required)
client handling: 1 year (required)

Work Location: In person

📌 Ppc Executive Sahibzada Ajit Singh Nagar
🏢 Softtrix Tech Solutions
📍 Sahibzada Ajit Singh Nagar