Key Responsibilities

Market Research & Lead Generation
Research and identify target colleges, universities, institutions, and relevant corporate organizations.
Build and continuously expand the institutional prospect database.
Identify appropriate decision-makers, including Principals, Directors, TPOs, HODs, management

representatives, and corporate HR/L&D; contacts.
Research institutional profiles, potential requirements, and relevant engagement opportunities.

Outbound Business Development
Conduct qualified introductory calls with prospective institutions.
Communicate Webskitters Academy's capabilities clearly and professionally.
Understand initial institutional requirements and identify potential business prospects.
Generate qualified appointments for the B2B Manager and College & Corporate Relations Executive.

Lead Nurturing & Follow-up
Maintain regular and structured follow-ups with prospective institutions.
Track conversations, meeting outcomes, requirements, proposals, and next actions.
Follow up on pending proposals, workshops, assessments,



meetings, and other institutional activities.
Maintain a systematic approach to opportunities with longer decision-making cycles.
Database & CRM Management
Maintain an accurate and updated college/institution database.
Classify prospects and opportunities based on defined business requirements.
Update CRM records with:
First contact date
Decision-maker details
Requirement
Meeting date
Proposal status
Next follow-up
Expected closure
Ensure data accuracy and timely CRM updates.

Business Development Support
Support the B2B team in preparing presentations, meeting schedules, institutional information, and

proposal documentation.
Coordinate appointments and meetings between prospects and senior team members.
Support tracking of institutional engagement activities from initial contact through prospect

progression.

MIS & Reporting
Prepare weekly and monthly

📌 Marketing Head Kolkata
🏢 Webskitters Technology Solutions
📍 Kolkata