Job Role

Shopify E-Commerce Manager & Performance Marketing Expert

- Take complete ownership of the Shopify e-commerce business from store setup to sales generation and business growth.

- Set up, manage, optimize, and grow the Shopify store independently.

- Design and maintain a qualified, attractive, mobile-responsive, and conversion-focused online store.

- Upload and manage products, categories, collections, variants, pricing, offers, banners, and promotions.

- Configure payment gateways, shipping, delivery, taxes, domain, and other Shopify settings.

- Create and maintain essential website pages such as About Us, Contact Us, Privacy Policy, Shipping Policy, Return/Refund Policy, and Terms & Conditions.

- Install and manage required Shopify apps and integrations.

- Implement basic SEO and improve website performance and user experience.

- Set up and monitor Google Analytics, Google Tag Manager, Meta Pixel, Conversions API, and other tracking systems.

- Manage day-to-day Shopify operations, including products, orders, sales, apps, integrations, and website updates.





- Monitor customer behaviour and analytics to identify opportunities for improving conversion and revenue.

- Create and manage Meta Ads campaigns across Facebook and Instagram.

- Develop campaign structures, audiences, retargeting campaigns, creatives, and ad copies.

- Monitor and optimize ROAS, CPA, CTR, CPC, conversion rate, and other advertising metrics.

- Set up and manage Google Ads, including Google Shopping, Performance Max, Search, and remarketing campaigns.

- Conduct keyword research and manage Google Merchant Center, product feeds, and conversion tracking.

- Analyse sales and advertising data to identify high-potential products and growth opportunities.

- Develop strategies to increase Shopify sales and improve conversion rates.

- Test different offers, landing pages, creatives, audiences, and campaigns.

- Work towards reducing customer acquisition costs and improving ROAS and profitability.

- Prepare regular performance reports and provide recommendations for business growth.

📌 E-Commerce Manager, Okhla Industrial Area (Delhi)
🏢 JobTrade
📍 Delhi