About The Company NU Branding is a dynamic and innovative branding agency dedicated to delivering impactful marketing solutions to a diverse range of clients across industries such as real estate, hospitality, architecture, design, and B2B sectors. Based in the UAE and India, NU Branding prides itself on combining creative excellence with strategic insight to help brands establish a strong digital presence.

The company values innovation, collaboration, and results-driven approaches, aiming to transform the way brands connect with their target audiences. With a team of passionate professionals, NU Branding continuously seeks to push the boundaries of digital marketing to achieve measurable growth for its clients.

About The Role NU Branding is seeking a highly skilled and proactive Digital Marketing & Lead Generation Specialist for a contract role. This position is pivotal in managing and expanding the company's digital footprint, with a primary focus on generating qualified business leads within the UAE market.

The ideal candidate will possess a strategic mindset combined with hands-on experience in digital marketing, particularly in performance marketing, paid media, and audience targeting. This role involves developing and executing comprehensive campaigns across multiple platforms, including Meta (Facebook and Instagram), LinkedIn, and other digital channels, to attract high-quality prospects such as founders, business owners, developers, and marketing decision-makers. The successful candidate will work closely with the NU Branding team to optimize campaigns, improve lead quality, and ensure the digital strategy aligns with business objectives.

Qualifications The ideal candidate should have between 3 to 6 years of proven experience in digital marketing, with a strong emphasis on lead generation and performance campaigns. Essential qualifications include:

- Extensive experience with Meta Ads Manager and running paid advertising campaigns on Facebook and Instagram.
- Proven ability to manage lead-generation campaigns, including WhatsApp outreach and website traffic campaigns.




- Deep understanding of LinkedIn marketing and outbound campaign strategies.
- Robust analytical skills to interpret campaign data and optimize performance.
- Excellent copywriting and content planning skills to craft compelling ad creatives and messaging.
- Experience working with premium B2B brands, especially in real estate, hospitality, luxury, architecture, or design sectors.
- Proficiency with digital tools such as Google Analytics, Meta Pixel, Canva, Google Sheets, Excel, and WhatsApp Business.
- Ability to work independently, take ownership of campaigns, and deliver results within a fast-paced environment.

Responsibilities The core responsibilities of this role include developing, executing, and optimizing digital marketing campaigns to generate qualified leads and enhance NU Branding’s digital visibility. Specific duties involve:

- Planning and managing NU Branding’s social media presence, primarily on Instagram and LinkedIn, including content creation and scheduling.
- Creating engaging content such as posts, carousels, reels, case studies, and campaign creatives in collaboration with the design team.
- Building and managing targeted advertising campaigns across Meta platforms, including setting objectives, audience segmentation, and budget allocation.
- Developing campaigns focused on lead generation, WhatsApp inquiries, website traffic, and remarketing efforts.
- Identifying and targeting relevant UAE audiences, including real estate developers, hospitality groups, corporate businesses, retailers, and entrepreneurs.
- Continuously testing different messaging, creatives, audiences, and offers to optimize campaign performance.
- Managing retargeting campaigns for users engaging with NU Branding’s content, website,



or social profiles.
- Tracking and evaluating incoming leads to assess lead quality and conversion potential.
- Collaborating with management to refine campaign strategies based on lead quality and campaign analytics.
- Monitoring campaign budgets, controlling costs, and ensuring the cost per qualified lead remains optimal.
- Building and maintaining custom and remarketing audiences to enhance targeting accuracy.
- Supporting LinkedIn outbound campaigns and lead generation efforts where applicable.
- Conducting market research on UAE businesses and potential clients for targeted outreach.
- Monitoring industry trends, competitor activities, and innovations in digital marketing within the UAE.
- Preparing weekly performance reports covering spend, reach, engagement, leads, and actionable insights for ongoing improvement.

Benefits This role offers the opportunity to work remotely with flexible arrangements, allowing candidates from India, UAE, or elsewhere to participate. As a contract position initially lasting three months with the possibility of extension based on performance, it provides valuable experience in a fast-growing agency environment. The role offers exposure to diverse industries and the chance to develop expertise in high-impact performance marketing. NU Branding values its team members and offers a collaborative work environment, with opportunities to learn and grow within the digital marketing space. Compensation expectations will be discussed during the application process, aligned with experience and project scope.

Equal Opportunity

NU Branding is committed to fostering an inclusive and diverse workplace. We are an equal opportunity employer and welcome applications from candidates of all backgrounds, regardless of race, gender, age, religion, or disability. We believe that diverse perspectives and experiences enrich our team and contribute to our success. All hiring decisions are made based on qualifications, experience, and the ability to contribute to NU Branding’s goals.

📌 Digital Marketing Specialist (India)
🏢 FetchJobs.co
📍 India