JOB SUMMARY

Minimum Requirement: In person We are looking for a creative, analytical, and result-oriented Digital Marketing Executive with 1–3 years of hands-on experience to join our marketing team. The candidate will be responsible for executing and supporting digital marketing strategies across SEO, social media marketing, visual arts & creative coordination, WordPress website development, paid advertising, content marketing, lead generation, and analytics. The ideal candidate should have practical experience working with digital marketing platforms (preferably in a digital marketing agency setting), be comfortable analyzing campaign performance, and be able to coordinate effectively with content, design, development, and marketing teams.

Candidates must have at least 1 year of relevant professional digital marketing experience.

REQUIRED SKILLS & MANDATORY REQUIREMENTS:

SEO & Search Marketing: Practical knowledge of keyword research, on-page SEO, metadata updates, and organic performance tracking.

Visual Arts & Creative Coordination: Experience coordinating with graphic designers and video editors to build visual content.

Social Media Marketing: Hands-on experience managing social accounts, content calendars, and audience engagement.

WordPress Development: Ability to update, maintain, and optimize landing pages on WordPress.

Minimum Experience: At least 1 year of professional digital marketing experience is mandatory. Basic to intermediate knowledge of Google Ads and Meta Ads campaigns. Proficiency with web analytics tools including Google Analytics and Google Search Console. Strong understanding of lead generation mechanisms and conversion-focused marketing.

Excellent coordination and communication skills to collaborate with cross-functional teams.





Analytical mindset with the ability to turn campaign performance metrics into actionable optimizations.

KEY RESPONSIBILITIES:

Digital Marketing Strategy & Execution: Plan and execute digital marketing campaigns across multiple online channels. Implement strategies to improve brand awareness, website traffic, engagement, and lead generation. Conduct competitor, keyword, audience, and market research. Stay updated with changes in digital marketing platforms, search trends, AI tools, and ad practices.

Social Media Marketing & Creative Coordination: Manage company social media accounts across relevant platforms. Plan and coordinate social media content calendars and posting schedules. Work with graphic designers, video editors, and content teams to develop engaging visual arts assets. Monitor comments, messages, engagement, reach, followers, and audience behavior. Prepare regular social media performance and growth reports.

SEO & WordPress Website Marketing: Perform keyword research and implement on-page SEO and metadata optimizations. Monitor keyword rankings, organic traffic, impressions, clicks, CTR, and site performance. Coordinate with development teams for WordPress updates, content changes, and site maintenance. Support internal linking, metadata optimization, and landing page creation on WordPress. Track website metrics using Google Search Console and Google Analytics.

Paid Advertising & Lead Generation: Assist in planning,



executing, and optimizing paid campaigns on Google Ads and Meta Ads. Monitor campaign budgets, leads, conversions, CPC, CPL, CTR, and overall ROI/ROAS. Support audience targeting, remarketing, creative A/B testing, and lead form optimization. Track lead quality and conversion efficiency across digital marketing funnels.

Analytics & Reporting: Monitor important digital marketing and business performance metrics. Prepare weekly and monthly digital marketing analytical reports. Analyze data from Google Analytics, Search Console, Meta Business Suite, and Google Ads Manager.

QUALIFICATIONS & PREFERRED PROFILE:

Education: Bachelor's degree in Marketing, Business Administration, Communications, Commerce, or related field preferred.

Certifications: Professional Digital Marketing certification will be an added advantage.

Experience: 1–3 years of relevant qualified digital marketing experience required (minimum 1 year mandatory).

Agency Background: Prior experience working in a digital marketing agency is highly preferred.

Ownership & Mindset: Self-driven individual who takes ownership of activities and optimizes campaign outcomes.

KEY PERFORMANCE INDICATORS (KPIS):

Website traffic, organic search growth, and keyword ranking improvements. Lead generation volume, lead quality, cost-per-lead (CPL), and conversion rates.

Social media reach, engagement, follower growth, and overall digital brand visibility.

Paid advertising performance, CPC efficiency, and campaign ROI/ROAS. WordPress website conversion performance and technical stability.

Timely campaign execution and delivery of accurate analytical reports.

Pay: ₹25,000.00 - ₹28,000.00 per month

Work Location: In person

📌 Digital Marketing Executive (Kochi)
🏢 AsterAce
📍 Kochi