Job OverviewWe are seeking a data-driven and results-oriented Digital Marketer to join our growing digital marketing team. In this role, you will be responsible for planning, executing, and optimizing multi-channel digital campaigns. You will work side-by-side with our creative team (including copywriters and graphic designers) to turn strategic concepts into high-performing marketing funnels that drive brand awareness, traffic, and measurable business growth for our clients.

Key Responsibilities Campaign Management & Execution

- Paid Advertising: Set up, manage, and optimize paid campaigns across Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and other relevant advertising networks.
- Organic Strategy: Oversee content scheduling, community management, and search engine optimization (SEO) tactics to boost organic reach and search rankings.
- Lead Generation & Conversion: Develop and manage end-to-end marketing funnels, including email marketing workflows, landing page copy recommendations, and customer journey touchpoints.

Data Analytics & Optimization

- Performance Tracking: Monitor daily, weekly, and monthly campaign metrics (KPIs) like CTR, CPC, ROAS, and conversion rates.
- A/B Testing: Design and execute split tests for ad copy, landing pages, target audiences, and creative elements to continually improve campaign efficiency.
- Reporting:



Interpret analytics data using tools like Google Analytics 4 (GA4) and build clear, client-facing reports that highlight wins, insights, and next steps.

Collaboration & Strategy

- Cross-Functional Synergy: Write detailed creative briefs for the graphic design and video teams to produce high-converting visual assets.
- Client Relations: Participate in client onboarding and strategy alignment meetings, providing professional marketing recommendations based on industry trends.

Required Skills and Qualifications

- Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Experience: [X] years of experience managing digital marketing campaigns, preferably within an agency setting.
- Platform Expertise: Proven hands-on experience with Google Ads, Meta Ads Manager, and Google Analytics 4.
- Marketing Fundamentals: Strong grasp of audience segmentation, keyword research, SEO best practices, and email marketing platforms .
- Certifications: Certifications in Google Ads, Meta Certified Digital Marketing Associate, or HubSpot are highly desirable.
- Analytical Mindset: Excellent analytical and problem-solving skills with the ability to turn raw data into actionable marketing insights.

Pay: ₹10,077.62 - ₹20,016.10 per month

Perks

- Leave encashment

Work Location: In person

📌 Digital Marketer (Pune)
🏢 Vista Creative Solutions
📍 Pune