Key highlights of the role are listed below (purely indicative and not limiting):
Support the Lead – X-Sell & Servicing in driving the product delivery, optimization, and governance of in-app cross-sell and digital servicing journeys on the BOBCARD mobile application.
Own the execution of assigned product features and customer journeys, ensuring seamless customer experiences, timely delivery, regulatory compliance, and achievement of business objectives.
Gather, analyze and document business requirements through BRDs, FRDs, user stories, process flows, and acceptance criteria; work closely with business stakeholders to ensure clarity and completeness of requirements
Manage product backlog for Mobile App, prioritize enhancements and defect fixes and support roadmap execution in alignment with business goals and customer needs
Drive implementation of journeys and digital products such as EMI conversions, credit limit enhancement, balance transfer, add-on cards, insurance products and other revenue-generating prospects




Own the development and enhancement of digital servicing features including statement access, card controls, rewards redemption, dispute management, service requests, profile management, and other self-service capabilities
Coordinate with UX/UI teams to design intuitive, customer-centric journeys that improve conversion rates, reduce drop-offs, and enhance overall app experience
Work with Martech, Analytics, and Campaign teams to execute personalized customer engagement initiatives through push notifications, in-app banners, deep links, personalized nudges, and lifecycle-based campaigns
Analyze customer behavior, funnel performance, feature adoption, and customer feedback to identify improvement opportunities and recommend data-driven enhancements.
Collaborate with Analytics and Data Science teams to implement customer segmentation, propensity models, and targeted engagement strategies within the mobile application
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📌 Sr Manager/manager – Project Manager: Mobile App Mumbai (India)
🏢 BOBCARD
📍 India