Position: Business Development Executive – Digital Marketing & Lead Generation

Education: Graduate in any discipline

Experience: 0–1 year

Location: Bund Garden, Pune

Department: Sales & Business Development

Reports To: Business Head

Employment Type: Full time

About the Role

We are looking for a motivated Business Development Executive to support our sales and business development activities across recruitment, background verification (BGV), HR consulting, career consulting, and related professional services.

The role will involve responding to business enquiries, identifying and qualifying prospective clients, conducting follow-ups, coordinating meetings, maintaining CRM records, and supporting digital lead generation activities.

This position is suitable for fresh graduates and candidates with up to 1 year of relevant experience who have good communication skills, basic computer knowledge, and an interest in sales and business development.

Key Responsibilities:

Business Development & Lead Management

- Respond to business enquiries received through the company website, email, social media, and other digital channels.
- Communicate with prospective clients to understand their requirements.
- Conduct outbound calls and follow up with potential clients.
- Identify and qualify prospective business opportunities.
- Maintain regular and professional communication with prospects.
- Coordinate client meetings, presentations, and consultation calls.
- Support the sales process from initial inquiry through discussion and conversion.
- Maintain timely follow-ups and update the status of business opportunities.

CRM & Sales Data Management

- Maintain accurate lead and client information in the CRM system.
- Record calls, follow-ups, meetings, requirements, and other relevant sales activities.




- Update lead status and follow-up information regularly.
- Maintain organised prospect and customer databases.
- Track lead sources and monitor progress through the sales pipeline.
- Assist in preparing basic sales and activity reports.

Digital Marketing Support

- Support lead generation activities through digital channels.
- Assist with publishing and updating content on LinkedIn, the company website, and other approved platforms.
- Monitor inquiries received through digital channels and ensure timely follow-up.
- Coordinate with the relevant team for digital marketing activities.
- Maintain records of digital inquiries and lead performance.

Website & Software Support

- Assist with updating basic website content and service information.
- Support the day-to-day use of CRM and other business software.
- Coordinate with the relevant team regarding website or software-related requirements.
- Report technical or content-related issues to the appropriate team.
- Maintain digital records and business documentation.

Reporting & Coordination

- Prepare daily, weekly, and monthly activity reports.
- Maintain records of client communication, meetings, proposals, and inquiries.
- Provide relevant sales and lead-generation information to management.
- Coordinate with internal teams regarding client requirements.
- Follow company processes for communication, documentation, and data management.





Required Skills

- Good verbal and written communication skills.
- Professional and confident approach to client communication.
- Good follow-up and interpersonal skills.
- Basic understanding of digital marketing and SEO.
- Basic knowledge of CRM systems.
- Working knowledge of MS Office or equivalent productivity tools.
- Good data entry and record maintenance skills.
- Strong organisational and time-management abilities.
- Willingness to learn sales and digital marketing processes.

Qualifications & Experience

- Graduate in any discipline.
- 0–1 year of experience in sales, business development, client servicing, telecalling, digital marketing, CRM management, or a related field.
- Freshers are welcome to apply.
- Candidates should have good communication skills and basic computer knowledge.

Preferred Skills

- Exposure to lead generation or customer interaction.
- Basic familiarity with CRM platforms.
- Basic knowledge of LinkedIn and other professional digital platforms.
- Interest in digital marketing and online business development.
- Ability to learn and work with new software and business tools.

Candidate Profile The ideal candidate should be:

- Good at communicating with clients and prospects.
- Comfortable speaking with new people over calls and other communication channels.
- Organised and consistent with follow-ups.
- Comfortable using computers, CRM systems, and online platforms.
- Interested in sales, business development, and digital marketing.
- Willing to learn about recruitment, BGV, HR, and related professional services.
- Able to work independently and coordinate with the team.

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Business Development Executive – Digital Marketing & Lead Generation (Pune)
🏢 CP HR SERVICES
📍 Pune