Company Description Cholamandalam Investment and Finance Company Limited (Chola), part of the Murugappa Group and founded in 1978, has grown from an equipment financing company into a leading diversified financial services provider. The company offers a broad range of products including vehicle finance, home loans, SME loans, home equity loans, loan against property, and consumer durable loans. With more than 1,500 branches across India and Assets Under Management exceeding Rs. 1.77 lakh crore, Chola serves over 4.29 million customers.

Its subsidiaries, including Cholamandalam Securities Limited, Cholamandalam Home Finance Limited, and Payswiff Technologies Private Limited, further strengthen its portfolio. Guided by integrity and ethical values, Chola focuses on sustainable growth, empowerment, and long-term value creation for customers, employees, shareholders, and communities.

Role Description The Branch Sales Manager is a full-time, in office role based in New Delhi, responsible for driving branch sales performance and achieving business targets. This role involves managing and mentoring the branch sales team, setting transparent sales goals, and monitoring daily activities to ensure consistent lead generation, customer engagement, and conversion.

The Branch Sales

Manager will oversee the implementation of sales strategies for products such as vehicle finance, home loans, and SME loans, while ensuring compliance with company policies and regulatory requirements. Day-to-day responsibilities include reviewing sales reports,



coordinating with operations and credit teams, maintaining strong relationships with customers and local partners, and identifying new business opportunities in the region. The role also includes maintaining high standards of customer service, ensuring accurate documentation, and supporting branch-level marketing and promotional activities.

Qualifications

- Strong sales and business development skills, with experience in achieving and exceeding branch or regional targets in financial services or related industries.
- Proven team leadership and people management abilities, including coaching, performance monitoring, and building a high-performing sales culture.
- Excellent customer relationship management and negotiation skills, with the ability to handle queries, resolve issues, and build long-term trust.
- Solid understanding of retail lending products such as vehicle finance, home loans, SME loans, or loan against property, and familiarity with credit and operations processes.
- Ability to analyze sales data, prepare reports, forecast performance, and make data-driven decisions to improve branch outcomes.
- Strong communication and interpersonal skills, with proficiency in English and local languages preferred.
- Bachelor’s degree in business, finance, commerce, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
- Prior experience in branch management or frontline sales leadership, preferably in NBFCs, banks, or other financial institutions.

📌 Branch Sales Manager (New Delhi)
🏢 Cholamandalam Investment and Finance Company
📍 New Delhi