Job Title:

Assistant Manager - Customer Marketing

Department:

Sales & Customer Marketing

Location: Kolkata

Experience:

5 to 8 Years

Job Summary:

We are looking for a field-focused Customer Marketing professional responsible for executing trade marketing and outlet-level activation plans. This role involves extensive market visits, driving visibility, and ensuring effective execution across retail and on-trade channels.

Key Responsibilities:

- Execute customer marketing & trade activation plans at outlet level
- Drive in-store visibility through POSM, merchandising & branding
- Manage vendors, promoters & on-ground execution
- Conduct regular market visits and outlet mapping
- Ensure execution of promotions, campaigns & activations
- Track performance, ROI, and provide market feedback
- Support sales team in achieving volume & distribution targets
- Handle documentation (POs, bills, stock tracking, etc.)

Key Requirements:





- 2 - 5 years of experience in FMCG / Beverage / Alcobev sales or trade marketing
- Strong exposure to BTL activations & retail execution
- Experience in handling distributors, outlets, and field sales
- Comfortable with extensive travel and market visits (4 days/week)
- Exposure to On-trade / Off-trade channels preferred
- Positive communication & stakeholder management skills

Preferred Profile:

- Candidates from FMCG / Alcobev / Beverage industry
- Field sales (TSE/ASE) or Customer Marketing background
- Hands-on experience in retail execution & activation

Key Skills: Customer Marketing, Trade Marketing, BTL, Retail Execution, POSM, Merchandising, Distributor Management, Channel Sales, Market Visits, Activation, Vendor Management

📌 Assistant Manager - Luxury Customer Marketing (Kolkata)
🏢 Diageo India
📍 Kolkata