Position: Area Sales Manager – Modern Trade Sales & Marketing

Company: Pattabhi Agro Foods Pvt. Ltd.

Brand: Lohitha Foods

Department: Sales & Marketing – Modern Trade

Designation: Area Sales Manager (ASM)

Experience: 5–10 Years

Salary: Best in the Industry / Commensurate with Experience & Performance

Location: Hyderabad

1. Job Purpose

We are looking for an experienced and result-oriented Area Sales Manager – Modern Trade to drive sales growth, distribution expansion, revenue generation, and brand visibility across modern trade channels.

The candidate will be responsible for developing strong relationships with modern trade customers, achieving sales targets, managing key accounts, implementing trade promotions, and expanding the company's presence across organized retail and modern trade outlets.

2. Key Responsibilities

Modern Trade Sales

- Develop and execute sales strategies for Modern Trade channels to achieve monthly, quarterly, and annual targets.
- Manage sales operations across supermarkets, hypermarkets, organized retail chains, and other modern trade outlets.
- Drive primary and secondary sales growth in the assigned territory.
- Ensure effective product availability, visibility, and assortment across stores.
- Identify new business opportunities and expand distribution and market coverage.

Key Account Management

- Develop and maintain strong relationships with Modern Trade customers and key accounts.
- Coordinate with category managers, buyers, store managers, and channel partners.
- Negotiate commercial terms, listings, promotions, visibility, and business plans with customers.
- Monitor customer-wise sales performance and take corrective actions wherever required.

Trade Marketing & Promotions

- Plan and execute in-store promotions, displays, activations, schemes, and promotional campaigns.
- Ensure effective implementation of company-approved trade schemes.
- Monitor competitor activities, pricing, promotions, product launches, and market trends.
- Improve brand visibility and product placement within modern trade outlets.

Distributor & Channel Management

- Manage distributors, dealers, and channel partners supporting Modern Trade operations.
- Ensure adequate stock availability and timely replenishment.
- Monitor distributor performance,



outstanding payments, stock movement, and sales productivity.
- Ensure proper execution of company policies and commercial terms.

Market Development

- Conduct regular market visits and identify potential outlets and business opportunities.
- Expand the company's presence in new territories and retail chains.
- Develop plans to improve market share and product penetration.
- Collect and report market intelligence and competitor information.

3. Sales Target & Performance Management

- Achieve assigned sales and revenue targets.
- Monitor daily, weekly, and monthly sales performance.
- Prepare sales forecasts and territory-wise business plans.
- Track SKU-wise performance and identify slow-moving products.
- Control sales returns, expiry, damages, and inventory-related issues.
- Maintain healthy sales productivity and market coverage.

4. Team Management

- Lead and guide Sales Executives, promoters, and field sales personnel, wherever applicable.
- Set clear sales objectives and monitor individual performance.
- Conduct regular field visits with the team.
- Train team members on products, selling techniques, customer handling, and market execution.
- Ensure discipline, reporting, and achievement of assigned targets.

5. Candidate Profile

Educational Qualification:

- Bachelor's degree in Business Administration, Marketing, Commerce, or a related field.
- MBA/PGDM in Sales & Marketing will be an added advantage.

Experience:

- 5–10 years of relevant experience in Sales & Marketing.
- Mandatory experience in Modern Trade / FMCG / Food & Beverages / Consumer Products or a closely related industry.
- Candidates with strong experience handling supermarkets, hypermarkets, organized retail chains, and key accounts will be preferred.

6. Required Skills

- Strong Modern Trade sales and business development skills.
- Excellent negotiation and relationship-management abilities.




- Good understanding of FMCG/food product distribution.
- Solid knowledge of modern trade operations and retail execution.
- Target-oriented and result-driven approach.
- Strong analytical and problem-solving skills.
- Good communication and presentation skills.
- Ability to manage distributors, retailers, and sales teams.
- Good knowledge of MS Excel, sales reports, MIS, and sales analysis.
- Willingness to travel extensively within the assigned territory.

7. Key Performance Indicators (KPIs)

- Achievement of monthly and annual sales targets.
- Primary and secondary sales growth.
- Modern Trade outlet expansion.
- New account/customer acquisition.
- Product distribution and availability.
- SKU-wise sales growth.
- Market share and territory growth.
- Trade promotion effectiveness.
- Collection and outstanding management.
- Distributor and team performance.
- Reduction in expiry, damages, and sales returns.

8. Preferred Candidate Background Candidates from the following sectors will be preferred:

- FMCG
- Food & Beverages
- Edible Oil
- Rice & Rice Products
- Packaged Foods
- Consumer Goods
- Retail / Organized Retail
- Modern Trade
- General Trade with strong Modern Trade exposure

9. Compensation Salary: Best in the Industry

Compensation will be commensurate with the candidate's experience, existing compensation, relevant industry background, and demonstrated sales performance.

10. Why Join Pattabhi Agro Foods Pvt. Ltd.?

- Opportunity to work with a growing food and agro-products organization.
- Opportunity to build and expand Modern Trade business.
- Performance-driven career growth.
- Competitive compensation package.
- Opportunity to work with established food-product brands under Lohitha Foods.

11. Application Interested and eligible candidates with 5–10 years of relevant Modern Trade Sales & Marketing experience may apply with their updated resume to E-Mail: [email protected] WhatsApp: (phone hidden).

Pattabhi Agro Foods Pvt. Ltd.

Raja Pushpa House, Image Garden Lane,

Silicon Valley, VIP Hills Madhapur Hyderabad -500081

HR Department – Corporate Office

Pay: ₹35,000.00 - ₹55,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 Area Sales Manager – Modern Trade Sales & Marketing (Hyderabad)
🏢 International School Unicent
📍 Hyderabad