Company

Khaitan India Ltd. Location:

Howrah / Hooghly / Medinipur (Base: Howrah / Serampore / Kharagpur) Industry:

Ceiling Fans, Home Appliances (SDA) & LED Lighting Experience Required:

14 to 16 Years Employment Type:

Full-time

Role Overview Khaitan India Ltd. is seeking a high-performing, seasoned

Area Sales Manager (ASM)

to take charge of market expansion, revenue growth, and channel management across the high-potential belt of

Howrah, Hooghly, and East/West Medinipur .

Mandatory Requirement

This position is strictly open to sales leaders with 14–16 years of core experience in

Ceiling Fans, Home Appliances, and LED Lighting . Candidates must carry an established distributor/dealer network and deep domain familiarity within these specific product lines. The incumbent will lead primary and secondary sales operations, drive retailer beat discipline, onboard high-performing distributors, and aggressively scale counter-share across both urban hubs and semi-urban/rural clusters.

Key Responsibilities Target & Revenue Achievement:

Plan and drive territory sales strategies to consistently meet and surpass monthly, quarterly, and annual targets (value and volume) across fans, small domestic appliances, and LED lighting. Distribution Footprint Expansion:

Scout, appoint, and manage distributors, wholesalers, and retail counters across major nodes (Howrah, Bally, Serampore, Chinsurah, Tarakeswar, Kharagpur, Midnapore town, Haldia, Contai, etc.). Secondary Sales & Beat Governance:

Enforce strict Permanent Journey Plans (PJP)



and market-visit discipline among field sales executives/officers to maximize counter extraction and ensure high stock turnover. Commercial Hygiene & Credit Control:

Oversee timely collection of outstanding dues, monitor distributor credit lines, ensure account reconciliations, and maintain sustainable distributor ROI. Trade Engagement & Visibility:

Execute aggressive trade schemes, seasonal booking offers, retail display branding, and local electrician/retailer meets to dominate counter space. Depot & Logistics Coordination:

Coordinate closely with the central depot and logistics teams to forecast SKU-level demand accurately and ensure uninterrupted product supply. Market Insights:

Track competitor pricing, margin changes, dealer schemes, and emerging market trends across local electrical and hardware belts, providing real-time intelligence to leadership.

Candidate Profile Core Category Background:

14–16 years of core channel sales experience strictly in

Ceiling Fans, Home Appliances, or LED Lighting . Applications from outside these domains will not be considered. Territory Mastery:

Strong, active trade relationships with electrical, lighting, and appliance distributors/dealers across

Howrah, Hooghly, and Medinipur . Commercial Expertise:

Solid understanding of dealer margins, trade scheme ROI, working capital management, and credit governance. People Management:

Proven ability to supervise, mentor, and extract peak performance from on-ground sales officers and field reps. Language Proficiency:

Fluency in

Bengali is essential; positive working proficiency in

Hindi and

English is required. Education:

Bachelor's degree in any discipline; an MBA/PGDM in Sales & Marketing is preferred.

📌 Area Sales Manager – Howrah, Hooghly, Medinipur | Only Candidates with Ceiling Fan, Home Appliances (Kolkata)
🏢 KHAITAN INDIA
📍 Kolkata