Position: Area Sales Manager

Experience: 6 to 7 years in FMCG (Food)

Location: Lucknow, Uttar Pradesh

Department: Sales & Distribution

Employment Type: Full-Time

Job Summary

We are looking for a dynamic and result-oriented Area Sales Manager (ASM) to manage and expand the sales operations of across Lucknow and the assigned territory.

The ASM will be responsible for achieving sales targets, developing distributors and retailers, increasing market penetration, managing the sales team, and ensuring strong secondary sales across the territory. The ideal candidate should have strong experience in FMCG / Food & Beverage / Dry Fruits / General Trade, with a good understanding of distributor and retail networks.

Key Responsibilities:

- Achieve monthly, quarterly, and annual sales targets for the assigned territory.
- Develop and expand the distributor network across Lucknow and nearby markets.
- Identify, appoint, and onboard new distributors and channel partners.
- Manage and strengthen relationships with existing distributors and retailers.
- Drive primary and secondary sales through effective market execution.
- Increase retail outlet coverage and ensure regular product availability.
- Conduct regular market visits to identify new business opportunities and monitor sales performance.
- Develop new markets and expand the company's presence in uncovered territories.
- Monitor distributor-wise sales, stock levels, orders, and outstanding payments.
- Build strong relationships with key retailers, wholesalers, and institutional customers.
- Track competitor pricing, products, schemes, promotions, and market activities.
- Lead, guide, and monitor the performance of Sales Representatives/Executives.




- Set daily and monthly targets for the sales team and conduct regular performance reviews.
- Conduct joint field visits and provide on-ground coaching to the sales team.
- Ensure proper product visibility, placement, and merchandising at retail outlets.
- Generate and convert current business leads, including bulk and institutional orders.
- Ensure timely collection of outstanding payments as per company policies.
- Coordinate with internal teams for order processing, stock availability, dispatch, and delivery.
- Prepare and submit daily, weekly, and monthly sales and market reports.
- Analyze territory performance, identify sales gaps, and implement corrective action plans.
- Provide regular market feedback and business insights to the Sales Head.
- Ensure compliance with company sales policies, processes, and reporting standards.

Key Requirements:

- Graduate/MBA in Sales, Marketing, or a related field preferred.
- 3–7 years of experience in FMCG sales, preferably in food products, dry fruits, snacks, grocery, or related categories.
- Strong experience in General Trade and distributor-driven sales.
- Good understanding of Lucknow and surrounding markets.
- Strong distributor and retailer network will be an advantage.
- Proven track record of achieving sales targets.
- Good leadership, negotiation, communication, and relationship-management skills.
- Should be comfortable with extensive field travel.
- Solid analytical and problem-solving skills.
- Proficiency in MS Excel and sales reporting tools preferred.
- Must be target-oriented, proactive, and capable of working independent

Pay: ₹35,000.00 - ₹45,000.00 per month

Work Location: In person

📌 Area Sales Manager-FMCG(Food Industry) (Lucknow)
🏢 Adronix
📍 Lucknow