Role & responsibilities

1. Amazon SEO & Product Listing Optimization

- Manage and optimize Amazon product listings for perfumes and fragrance products.
- Optimize product titles, bullet points, descriptions, backend search terms and other listing attributes.
- Improve organic keyword ranking and product discoverability.
- Ensure product content is accurate, compelling and aligned with Amazon guidelines.
- Conduct regular competitor analysis and identify gaps in product listings.
- Work with the Creative team to improve product images, A+ Content and Brand Store content.

1. Amazon PPC / Advertising

- Plan, create, manage and optimize Amazon advertising campaigns.
- Manage Sponsored Products, Sponsored Brands and Sponsored Display campaigns.
- Conduct keyword research and search-term analysis.
- Manage campaign structure, bids, budgets and keyword targeting.
- Add and optimize negative keywords to control irrelevant spending.
- Identify high-performing keywords and scale campaigns accordingly.
- Monitor advertising performance and continuously optimize campaigns for profitability.

1. Performance Monitoring & Analytics

- Track key Amazon performance metrics including:

- ACOS

- TACOS

- ROAS

- CTR

- CPC

- Conversion Rate

- Impressions
- Ad-attributed Sales

- Organic Sales

- Keyword Ranking
- Analyse campaign and product performance and identify opportunities for growth.
- Prepare daily/weekly/monthly Amazon performance reports.
- Provide actionable recommendations to improve sales and advertising efficiency.

1. Sales & Marketplace Growth

- Develop strategies to increase Amazon sales,



product visibility and market share.
- Identify opportunities to improve product ranking and organic sales.
- Support new product launches on Amazon.
- Plan advertising around sales events, festivals and promotional periods.
- Monitor pricing, offers, coupons and promotions and their impact on sales.

- Coordinate with inventory and operations teams to avoid advertising products that are out of stock or have low inventory.

1. Competitor & Market Analysis

- Monitor competitor products, pricing, keywords, reviews, ratings and advertising strategies.
- Identify new opportunities within the perfume and fragrance category.
- Track marketplace trends and changes in consumer search behaviour.
- Benchmark brand performance against key competitors.

1. Amazon Account Management

- Manage day-to-day activities on Amazon Seller Central.
- Monitor account health, listing issues, suppressed listings and customer feedback.
- Coordinate with Amazon support for catalogue, listing, advertising and account-related issues.
- Ensure all products comply with Amazon marketplace policies and requirements.
- Maintain accurate product information, pricing and inventory status.

1. Coordination

- Work closely with the Marketing, Creative,



Sales, E-Commerce, Inventory and Finance teams.
- Coordinate with designers for product images, A+ Content and Amazon creatives.
- Coordinate with the warehouse/inventory team to ensure product availability.
- Work with the marketing team to align Amazon campaigns with overall brand campaigns.

Required Skills
- Strong knowledge of Amazon Seller Central and Amazon Ads Console.
- Hands-on experience in Amazon PPC and Amazon SEO.
- Strong understanding of keyword research and listing optimization.

- Good knowledge of Sponsored Products, Sponsored Brands and Sponsored Display.
- Robust analytical and problem-solving skills.
- Good command of MS Excel / Google Sheets.

- Ability to analyse sales and advertising data.
- Good communication and coordination skills.
- Strong attention to detail.
- Ability to manage multiple products/campaigns simultaneously.

Preferred Tools Experience with any of the following will be an advantage:
- Helium 10
- Jungle Scout
- Amazon Brand Analytics
- Amazon Search Term Reports
- Amazon Ads Console
- Google Analytics / marketplace analytics tools

Education & Experience
- Bachelor's degree in Marketing, E-Commerce, Business Administration, Digital Marketing or a related field.
- 13 years of hands-on experience in Amazon Marketplace / Amazon PPC / E-Commerce.
- Experience in Perfume, Beauty, Cosmetics, FMCG, Fashion or D2C brands will be preferred.
- Candidates with demonstrated experience in increasing Amazon sales and improving product rankings will be

📌 Amazon SEO & Ads Executive (Mumbai)
🏢 Freedom Fragrances
📍 Mumbai