Roles and Responsibilities :

- Develop and execute go-to-market strategies for new product launches, ensuring successful market entry and revenue growth.

- Collaborate with cross-functional teams to identify opportunities for brand activation, PNL optimization, and revenue expansion.

- Analyze market trends, competitor activity, and customer needs to inform strategic decisions on pricing, promotions, and distribution channels.

- Manage key performance indicators (KPIs) related to sales volume, profitability, and customer satisfaction.

Job Requirements :

- 6-10 years of experience in FMCG industry with expertise in GTM strategy development and execution.

- Strong understanding of branding principles and ability to develop effective go-to-market plans that drive business results.

- Proven track record of successfully launching current products or services in fast-paced environments.

- Excellent analytical skills with the ability to interpret data insights from various sources.

📌 AGM/DGM Consumer Product Marketing (Gurugram)
🏢 Dr Lal Pathlabs
📍 Gurugram