About the Role

We are looking for an experienced Meta Ads Expert with 4–5 years of hands-on experience in managing and scaling Facebook & Instagram advertising campaigns. The candidate will be responsible for planning, executing, monitoring, and optimizing paid campaigns to generate quality leads and achieve business growth.

Key Responsibilities
Plan, create, manage, and optimize Facebook & Instagram (Meta) Ads campaigns.
Develop performance-driven advertising strategies based on business objectives.
Manage campaign budgets, bidding, targeting, placements, and audience segmentation.
Create and manage Lead Generation, Conversion, Traffic, Engagement, and Remarketing campaigns.
Analyze campaign performance and optimize CPL, CTR, CPC, conversions, and ROAS.
Conduct A/B testing for creatives, ad copies, audiences, and campaign structures.
Set up and monitor Meta Pixel, Conversion API, events, and tracking wherever required.
Identify high-performing audiences and scale successful campaigns.




Coordinate with the content and creative team for ad creatives, videos, copies, and landing pages.
Prepare regular performance reports with actionable insights.
Stay updated with Meta Ads policies, algorithm changes, and latest advertising trends.
Troubleshoot campaign, account, tracking, and ad-related issues.

Requirements
4–5 years of proven experience in Meta/Facebook & Instagram Ads.
Solid understanding of Meta Ads Manager and campaign optimization.
Experience in lead generation and performance marketing.
Solid analytical and problem-solving skills.
Ability to manage multiple campaigns and budgets independently.
Knowledge of Pixel, Conversion API, retargeting, lookalike audiences, and conversion tracking.
Solid communication and reporting skills.

Pay: ₹25,000.00 - ₹55,000.00 per month

Work Location: In person

📌 Digital Marketing Manager Sahibzada Ajit Singh Nagar
🏢 7 Whole Essentials
📍 Sahibzada Ajit Singh Nagar