Assistant Manager - Digital Marketing
Develop, launch, and manage paid digital campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
Manage advertising budgets, targeting, bidding, creatives, and placements to achieve business goals and maximize ROI.
Conduct target audience, keyword, competitor, and industry research to identify growth prospects and improve campaign effectiveness.
Develop and execute performance marketing strategies focused on lead generation, customer acquisition, conversions, and brand visibility.
Collaborate with content, design, and marketing teams to create engaging and high-performing ad creatives and campaign assets.
Monitor campaign performance and key metrics, prepare performance reports/dashboards, and provide data-driven recommendations for improvement.
Conduct A/B testing of creatives, audiences, and landing pages to optimize conversions and campaign performance.




Stay updated on digital advertising trends, platform updates, and industry best practices to maintain competitive campaigns.

Key Skills & Requirements
Bachelors degree in Marketing, Digital Marketing, Mass Communication, or a related field.
4 - 6 years of experience in Paid Media/Performance Marketing, preferably in a digital marketing agency, FinTech, BFSI, or similar industry.
Hands-on knowledge of Google Analytics, Google Tag Manager (GTM), conversion tracking, and campaign attribution.
Solid analytical and data-driven approach with the ability to interpret performance metrics and optimize campaigns.
Excellent communication, organizational, and project management skills.
Self-motivated, detail-oriented, and capable of managing multiple projects and meeting deadlines.

📌 Walk In Assistant Manager New Delhi
🏢 Alankit
📍 New Delhi