Digital Marketing Specialist

Location: Chennai

Experience: 35 Years

Qualification: Any Bachelors or Masters in Business, Marketing, Communications or a related field

Role Overview

We are looking for a results-driven Digital Marketing Specialist to execute end-to-end digital marketing strategies, with a solid focus on customer acquisition, SEO/GEO optimization and building a consistent pipeline of high-quality leads for our SaaS products.

Key Responsibilities
Generate qualified SaaS leads through digital campaigns, content, and partnerships
Plan and execute multi-channel campaigns across SEO/GEO, email, content and social media
Manage prospect interactions and track sales activities using CRM tools
Optimize the marketing-to-sales conversion pipeline to improve lead quality and conversion
Conduct market research and competitor analysis to identify growth prospects and strengthen USPs
Track and analyze key marketing KPIs including traffic, conversion rates, CTR, email open rates, and engagement
Prepare performance reports and recommend data-driven optimization strategies
Collaborate with product development and sales teams to align marketing and growth strategies

Must-Have Skills
Experience in Digital Marketing,



preferably in B2B software or SaaS products
Strong understanding of SEO, GEO, email marketing, content strategy, and social media marketing
Hands-on experience in lead generation and digital campaign management
Proficiency in Google Analytics and Google Search Console
Experience with SEMrush, Hootsuite, Mailchimp, or similar marketing tools
Familiarity with CRM systems and lead management
Robust analytical and problem-solving skills
Excellent written and verbal communication skills
Creative approach to content and campaign development
Solid project management and execution skills

Good-to-Have
Knowledge of marketing automation and performance marketing
Experience with competitor research and market intelligence
Understanding of conversion optimization and SaaS customer acquisition
Knowledge of emerging digital marketing trends and tools

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Digital Marketing Specialist Chennai
🏢 zakapps software
📍 Chennai