Role & responsibility
Campaign Strategy: Develop and manage multi-channel digital campaigns (SEO, SEM, social media, email, and paid ads) to hit client goals.
Content & Creative Coordination: Collaborate with copywriters and designers to produce engaging brand assets, blogs, and ad creatives.
Paid Advertising: Manage budgets and optimize ads on platforms like Google Ads and Meta Ads Manager.
Performance Analysis: Track KPIs, monitor website traffic, and generate ROI reports using tools like Google Analytics.

Artificial Intelligence & Search
Generative & Answer Engine Optimization (GEO/AEO): Optimizing content so AI tools and answer engines (like ChatGPT, Gemini, and Perplexity) cite your brand directly in zero-click searches.
AI Operations (AIOps):



Moving past basic content generation to use AI agents for predictive analytics, automated workflows, and hyper-personalized customer experiences.
Schema Markup: Using structured data infrastructure to help AI crawlers accurately index and display products or services.

Key Skills & Requirements
Technical Proficiency: Experience with SEO tools (SEMrush, Ahrefs), CMS platforms (WordPress, Shopify), and email software.
Analytical Mindset: Ability to interpret data, run A/B tests, and adjust live campaigns for better conversion rates.
Communication: Solid writing skills and the ability to present campaign metrics clearly to internal teams or clients.

📌 Digital Marketing Specialist New Delhi
🏢 Pluchi World Private
📍 New Delhi