Sales & Business Development
Develop and implement the hospital's annual sales and business development strategy.
Set targets for OPD, IPD, diagnostics, surgeries, procedures, health packages, and other hospital services.
Identify current markets, patient segments, corporate accounts, institutions, and referral opportunities.
Develop strategies to increase patient footfall, admissions, procedures, and overall hospital revenue.
Monitor daily, weekly, and monthly business performance against targets.
Identify revenue gaps and implement corrective action plans.
Corporate & Institutional Tie-Ups
Develop and maintain relationships with corporate organizations, PSUs, educational institutions, NGOs, and other institutions.
Establish and expand corporate healthcare tie-ups and employee health programs.




Coordinate corporate health check-up packages, wellness programs, camps, and medical awareness initiatives.
Negotiate commercial terms and service agreements within approved organizational policies.
Doctor & Referral Network Development
Develop qualified relationships with referring doctors, clinics, nursing homes, and healthcare professionals.
Promote appropriate hospital services and specialties through ethical referral and outreach programs.
Identify opportunities to strengthen referral networks.
Coordinate doctor engagement programs, CME programs, meetings, and skilled outreach activities in collaboration with the clinical team.

📌 Hospital Marketing Executive Kolkata
🏢 NEW Town Nursing Home And Diagonistics
📍 Kolkata