Key Skills- Google Ads, Execution heavy, end-to-end campaign management
Candidates must be from an Agency Background
Key Responsibilities:
- Plan, execute, and manage Google Ads campaigns across Search, Display, Performance Max, and YouTube.
- Conduct keyword research, competitor analysis, ad creation, bidding, and budget management.
- Monitor and optimize campaigns for CTR, CPC, CPA, conversions, and ROAS.
- Analyze search terms and implement negative keywords to improve traffic quality.
- Optimize campaigns based on performance, audience, location, device, and other key parameters.
- Set up and monitor conversion tracking and ensure accurate campaign measurement.
- Prepare performance reports and provide actionable insights.
- Conduct A/B testing of ads, landing pages, and campaign strategies.
- Manage multiple campaigns and ensure timely execution as per client/business objectives.