Role & responsibilities

- Plan, launch, and manage paid campaigns across:
- Google Ads
- Meta Ads Manager (Facebook & Instagram)
- LinkedIn Ads
- YouTube Ads
- Monitor and optimize campaign performance based on KPIs such as CPA, ROAS, CTR, CPC, and conversion rate.
- Conduct keyword research, audience targeting, and competitor analysis.
- Manage remarketing and customer acquisition campaigns.
- Track, analyze, and report campaign performance using analytics tools.
- Collaborate with creative, content, and design teams to improve ad performance.
- Manage marketing budgets and ensure effective allocation of spend.
- A/B test ad creatives, landing pages, and audience segments.
- Generate actionable insights from campaign data to improve performance.

Preferred candidate profile

- Strong understanding of digital advertising platforms.
- Experience with:
- Google Analytics 4 (GA4)
- Google Ads
- Meta Business Suite
- Google Tag Manager
- Knowledge of conversion tracking, attribution models, and web analytics.
- Proficiency in Excel/Google Sheets for reporting and analysis.
- Strong analytical and problem-solving skills.
- Excellent communication and stakeholder management abilities.

📌 Performance Marketing Manager (Noida)
🏢 Education Vibes
📍 Noida