JOB DESCRIPTION
Sales Manager Nutraceuticals
Position
Sales Manager Nutraceuticals
Department
Sales & Business Development
Reporting To
Head of Sales / General Manager / Business Head
Location
[Location]
Employment Type
Full time
Experience
58 years of sales experience, preferably in Nutraceuticals, Dietary Supplements, Functional Foods, Pharmaceuticals, FMCG, or Health & Wellness.

1. Job Summary
We are looking for an experienced and target-oriented Sales Manager Nutraceuticals to drive revenue growth, develop new customers, manage key accounts, and expand the company's presence in the nutraceutical market.
The candidate will be responsible for developing business across products such as dietary supplements, vitamins, minerals, botanical/herbal products, probiotics, prebiotics, functional foods and beverages, and other bioactive ingredients.
The Sales Manager will work closely with marketing, product development, regulatory, R&D;, supply chain, and senior management teams to convert market opportunities into sustainable business growth.

2. Key Responsibilities
A. Sales & Revenue Growth

- Develop and execute sales strategies to achieve monthly, quarterly, and annual revenue targets.
- Drive sales growth across assigned territories, channels, and customer segments.
- Identify new customers and convert qualified leads into business opportunities.
- Develop and maintain a strong sales pipeline.
- Prepare sales forecasts, budgets, and territory plans.
- Monitor sales performance against targets and take corrective actions where required.

B. Business Development

- Identify new business opportunities within the nutraceutical and health & wellness sectors.
- Develop relationships with manufacturers, distributors, retailers, institutional buyers, healthcare-related businesses, and other relevant customers.
- Explore opportunities for domestic and international market expansion.
- Develop strategic partnerships with ingredient suppliers, manufacturers, and distribution partners.
- Conduct market mapping to identify high-potential customers and emerging product categories.

C. Key Account Management

- Build and maintain long-term relationships with key customers.
- Understand customer requirements and recommend appropriate products and solutions.
- Conduct regular customer meetings and business reviews.
- Negotiate pricing, commercial terms, contracts, and annual business agreements.
- Resolve customer issues and coordinate internally to ensure timely resolution.
- Increase customer retention, repeat orders, and share of business.

D. Product & Industry Knowledge
Maintain strong working knowledge of:





- Vitamins and minerals
- Amino acids and fatty acids
- Botanical and herbal extracts
- Omega-3 products
- Probiotics and prebiotics
- Functional foods and beverages
- Plant-based and clean-label products
- Bioactive ingredients
- Innovative delivery systems

The candidate should also understand key industry trends such as personalized nutrition, clean-label/plant-based products, and advanced delivery technologies designed to improve bioavailability.
E. Cross-Functional Coordination

- Work with R&D; and product development teams to communicate customer requirements.
- Coordinate with regulatory teams regarding product documentation, labeling, and permissible claims.
- Work with supply chain and operations teams to ensure product availability and timely delivery.
- Collaborate with marketing teams on campaigns, customer presentations, product launches, and promotional activities.
- Provide market feedback to senior management for future product and business strategies.

F. Market Intelligence

- Track competitor products, pricing, positioning, promotions, and distribution strategies.
- Monitor changing customer preferences and emerging nutraceutical categories.
- Identify opportunities arising from growing demand for preventive health, functional nutrition, and wellness products.
- Provide regular market intelligence reports to management.

3. Regulatory Awareness
The Sales Manager must understand that nutraceutical products are subject to different regulatory requirements across markets.
The candidate should have awareness of applicable regulations and claims requirements, particularly where products are sold in markets governed by organizations such as FSSAI in India, FDA in the United States, EFSA/EU regulations, and MHLW/FOSHU in Japan.
The Sales Manager must ensure that sales presentations, customer communications, and product claims are aligned with approved company and regulatory guidelines.

4. Sales Targets & KPIs
The position will be evaluated on:

- Monthly and annual sales revenue
- Gross margin / contribution
- Achievement of sales targets
- New customers acquired
- New business generated
- Customer retention rate
- Repeat-order growth
- Key account growth
- Territory/channel expansion
- Sales pipeline value
- Sales conversion rate




- Collection/receivables performance
- Forecast accuracy
- Successful product launches

5. Candidate Profile
Education
Bachelor's or Master's degree in any of the following preferred fields:

- Business Administration / MBA
- Pharmacy
- Nutrition
- Food Science
- Biotechnology
- Life Sciences
- Chemistry
- Marketing
- Other relevant disciplines

Experience

- 58 years of relevant sales/business development experience.
- Experience in nutraceuticals, dietary supplements, functional foods, pharmaceuticals, ingredients, FMCG, or health & wellness is preferred.
- Experience managing distributors, B2B customers, key accounts, or institutional clients is an advantage.

Required Skills

- Strong B2B/B2C sales capability
- Business development and negotiation
- Key account management
- Customer relationship management
- Sales forecasting and reporting
- Market analysis
- Presentation and communication
- Team leadership
- Commercial acumen
- Target orientation
- Strong networking and relationship-building ability

6. Leadership Responsibilities
If managing a sales team, the Sales Manager will:

- Set individual and team sales targets.
- Develop territory-wise sales plans.
- Monitor individual sales performance.
- Conduct regular sales reviews and pipeline meetings.
- Coach and mentor sales representatives.
- Support the team in major customer negotiations.
- Establish disciplined CRM and reporting practices.
- Develop high-performing sales teams aligned with company objectives.

7. Ideal Candidate
The ideal candidate is a high-energy, commercially driven sales professional who understands the nutraceutical market and can translate technical product benefits into compelling customer value propositions.
The candidate should be comfortable working in a rapidly evolving industry where consumer demand is increasingly influenced by personalized nutrition, clean-label products, plant-based solutions, and advanced product-delivery technologies.
They should combine strong relationship-building skills with analytical thinking, negotiation ability, market knowledge, and a consistent focus on achieving revenue and profitability targets.

8. Compensation
Salary: [ X X LPA]
Incentive: Performance-based incentive linked to achievement of sales and profitability targets.
Benefits: [Company-specific benefits]

9. Job Location
[City / State / Country]
Travel Requirement
Frequent travel may be required for:

- Customer meetings
- Distributor visits
- Trade exhibitions
- Conferences
- Market development
- Key account reviews
- Business development activities

📌 Sales Manager (Mumbai)
🏢 Peekay Agencies
📍 Mumbai