Roles and Responsibilities :

- Develop and execute BTL marketing strategies to drive brand awareness and sales growth for the company's fitness & wellness products.
- Collaborate with cross-functional teams to plan, organize, and execute events such as sponsored runs, yoga classes, and workout sessions.
- Identify current business opportunities through event sales and sponsorships to expand the company's reach in the fitness industry.
- Analyze campaign results and provide insights to optimize future marketing initiatives.

Job Requirements :

- 4-10 years of experience in BTL marketing or a related field (fitness & wellness industry preferred).
- Proven track record of success in planning and executing successful events (e.g., marathons, festivals) or activations (e.g., pop-up yoga classes).
- Strong understanding of sponsorship principles and ability to secure partnerships with relevant brands.
- Excellent communication skills with ability to work effectively across multiple stakeholders.

📌 Marketing Manager (North Goa)
🏢 Lokmanya Society
📍 North Goa