Job Description – SEO, AEO, GEO & Social Media Executive

About the Role

We are looking for a result-oriented SEO, AEO, GEO & Social Media Executive to strengthen Derma Arts’ online presence across search engines, AI platforms, local search, and social media.

The ideal candidate should have strong hands-on knowledge of SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), Local SEO, content optimization, and social media management. Experience in healthcare, dermatology, cosmetology, aesthetics, wellness, or clinic marketing will be preferred.

The role will focus on improving organic visibility, search rankings, AI visibility, Google Business Profile performance, website traffic, engagement, and ultimately organic leads and appointment enquiries.

Key ResponsibilitiesSEO – Search Engine Optimization

- Develop and execute on-page, off-page, technical, and local SEO strategies to improve organic rankings.
- Conduct keyword research for dermatology, skin, hair, aesthetic, weight-loss, cosmetic, and wellness treatments.
- Optimize website pages, landing pages, blogs, meta titles, descriptions, headings, URLs, schema, and internal linking.
- Identify new keyword opportunities based on search intent, commercial intent, location, and treatment-specific queries.
- Improve rankings for location-based keywords such as Dermatologist in Delhi, Skin Clinic in GK, Hair Treatment in Delhi, etc.
- Conduct competitor analysis and identify content, keyword, backlink, and SERP opportunities.
- Build high-quality backlinks through ethical and relevant off-page SEO strategies.
- Identify and resolve technical SEO issues including broken links, indexing, redirects, page speed, sitemap, crawlability, and other website issues.
- Monitor and improve Core Web Vitals and overall website SEO health.

AEO – Answer Engine Optimization

- Optimize website content to increase the chances of Derma Arts being surfaced in Google featured snippets, People Also Ask, AI-generated answers, and conversational search results.
- Identify common questions users ask around dermatology, skin, hair, aesthetics, and cosmetic treatments.
- Create and optimize FAQ sections, question-based content, concise answers, comparison content, and informational pages.
- Structure content around search intent and natural-language queries.
- Work with content writers to create expert-led, accurate, and answer-focused content that can perform across traditional and answer-based search.

GEO – Generative Engine Optimization

- Develop strategies to improve Derma Arts’ visibility across AI and generative search platforms.
- Identify topics and queries where AI platforms may recommend dermatologists, clinics, treatments, or brands.
- Optimize website content and brand information for AI discoverability, entity relevance, topical authority,



and citation potential.
- Strengthen the clinic’s digital presence across relevant authoritative platforms and directories.
- Track emerging trends in AI search and generative search optimization and adapt strategies accordingly.

Local SEO & Google Business Profile

- Manage and optimize the clinic’s Google Business Profile for maximum local visibility.
- Improve rankings for “near me” and location-based searches.
- Manage local citations and relevant business listings.
- Identify opportunities to improve local search presence across Delhi/NCR.
- Monitor Google Business Profile performance, reviews, searches, calls, website visits, and other relevant actions.
- Coordinate with the team to encourage and manage authentic customer reviews.

Social Media Posting & Content Coordination

- Manage the day-to-day posting and publishing of content across Instagram, Facebook, and other relevant social platforms.
- Create and maintain a monthly social media posting calendar in coordination with the content and creative teams.
- Publish reels, carousels, static posts, stories, educational content, treatment-related content, offers, and clinic updates as required.
- Ensure captions, hashtags, keywords, and social content are optimized for social search and discoverability.
- Repurpose SEO/AEO content and high-performing website topics into social media content.
- Coordinate with designers, video editors, doctors, and content writers to ensure timely content delivery.
- Monitor basic social media performance and identify content topics that can improve reach, engagement, profile visits, and enquiries.
- Stay updated with changing Instagram and social search trends.

Analytics, Tracking & Reporting

- Monitor website and SEO performance using Google Search Console, Google Analytics, Google Business Profile, and SEO tools.
- Track keyword rankings, organic traffic, impressions, clicks, conversions, leads, and appointment enquiries.
- Monitor AI/AEO/GEO visibility and identify opportunities for improvement.
- Track backlink growth and quality.
- Monitor social media reach, engagement, profile visits, and content performance.
- Prepare weekly/monthly SEO & digital visibility reports with clear insights, results, and recommendations.
- Use data to identify what is working, what is not, and where further optimization is required.

Requirements

- 2–4 years of hands-on experience in SEO.
- Strong knowledge of On-Page, Off-Page, Technical, Local SEO, AEO,



and emerging GEO practices.
- Experience with Google Search Console, Google Analytics, Google Business Profile, and SEO tools such as Ahrefs, SEMrush, Ubersuggest, or similar.
- Valuable understanding of keyword research, search intent, SERPs, competitor analysis, and content optimization.
- Basic knowledge of HTML, website structure, schema, and technical SEO.
- Understanding of AI search and how users discover businesses through generative search platforms will be an advantage.
- Basic understanding of social media platforms, especially Instagram and Facebook.
- Ability to independently manage social media posting schedules and coordinate content.
- Strong analytical, problem-solving, and communication skills.
- Ability to work with content writers, designers, developers, and marketing teams.
- Candidates with experience in healthcare, dermatology, aesthetics, cosmetology, hospitals, wellness, or similar industries will be preferred.

Key Performance Indicators (KPIs)SEO

- Improvement in targeted keyword rankings.
- Growth in organic website traffic and search visibility.
- Growth in impressions, clicks, and CTR.
- Improvement in website engagement and organic conversions.

AEO & GEO

- Growth in visibility across answer-based and AI-generated search results.
- Increase in featured snippets, People Also Ask, and relevant answer-result visibility.
- Improvement in brand/entity visibility across generative search platforms.
- Growth in relevant third-party mentions and authoritative digital references.

Local SEO

- Improvement in Google Business Profile visibility.
- Growth in local keyword rankings.
- Increase in Google Business Profile actions, calls, website visits, and direction requests.
- Improvement in quality and volume of authentic reviews.

Leads & Revenue Contribution

- Growth in organic leads and appointment enquiries.
- Improvement in organic lead quality.
- Increase in organic website conversions.
- Contribution of SEO/AEO/GEO and social media to overall enquiry generation.

Social Media

- Consistency and timely execution of the content calendar.
- Growth in reach, engagement, profile visits, and relevant audience.
- Improvement in content performance and discoverability.
- Growth in enquiries generated through social media.

Preferred Candidate Profile

We are looking for someone who is hands-on, analytical, proactive, and focused on measurable growth — not someone who only produces reports or delegates SEO activities.

The candidate should be comfortable working across SEO + AEO + GEO + Local SEO + Social Search, understand how search behaviour is changing, and be able to translate content and visibility strategies into traffic, enquiries, and business growth.

Pay: From ₹30,000.00 per month

Work Location: In person

📌 SEO Specialist (India)
🏢 parwanamedia
📍 India