Position: PR & Media Relations Executive

Experience: 3–4 Years
Location: Ghatkopar

Company Name: Panini Technolabs.

Employment Type: Full-Time.

Education - BMM, Bachlore's in Journalism

Key Responsibilities

● Develop and maintain strong relationships with media houses, journalists, influencers, digital creators, and industry stakeholders.

● Track and understand political developments, media trends, current affairs, and relevant news, particularly across Maharashtra.

● Draft and distribute press releases, media notes, official statements, announcements, and PR communications.

● Coordinate with media houses and journalists to secure appropriate media coverage for events, campaigns, announcements, and brand activities.

● Build and maintain a strong media network across Maharashtra and relevant regional markets.

● Monitor media coverage, mentions, news trends, and online conversations related to the organization/brand.

● Prepare regular PR, media monitoring, and coverage reports.

● Write engaging and audience-focused social media captions, posts, campaign copies, and communication content.

● Manage and strengthen the brand’s presence across relevant social media platforms.

● Coordinate with internal teams, creative teams, agencies, media professionals, and external stakeholders for PR and communication activities.

● Ensure consistency, accuracy, and appropriate tone across all external communications.

● Identify opportunities for positive media visibility and proactive PR initiatives.

● Stay updated on Maharashtra politics, regional issues, media developments,



social media trends, and audience sentiment.

Required Skills & Qualifications

● 3–4 years of relevant experience in Public Relations, Media Relations, Social Media/Digital Marketing, Content Writing, or a similar communication-focused role.

● Fluent Marathi – written and spoken is mandatory.

● Good command of English and Hindi.

● Strong writing, communication, networking, and interpersonal skills.

● Good understanding of Maharashtra’s audience behavior, regional culture, political environment, and media ecosystem.

● Solid awareness of politics, current affairs, media trends, and social media developments.

● Ability to build and maintain professional relationships with journalists, media houses, influencers, and other stakeholders.

● Strong content-writing and storytelling abilities.

● Ability to work under deadlines and handle sensitive or time-critical communications.

● Strong social media awareness and understanding of digital communication.

Preferred Qualities

● Excellent networking and relationship-building skills.

● Politically and socially aware, with a strong understanding of Maharashtra.

● Creative, proactive, and confident in communication.

● Strong attention to detail and discretion when handling sensitive information.

● Ability to work independently as well as coordinate with multiple stakeholders.

● Good understanding of both traditional media and digital media.

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

- Flexible schedule

Work Location: In person

📌 Public Relations (India)
🏢 Panini Technolabs
📍 India